From Infoweek. --
January 15, 2001
Doing Business Without Wires: PDAs
No longer used just for scheduling, PDAs are tackling key business apps
By Aisha M. Williams
esco Distribution Inc., a leading distributor of electrical products, has a new IT tool--albeit a very small one--in its fight against rivals such as Home Depot Inc.: handheld computers.
The Pittsburgh company's customers are often in the field when they want to order supplies. "When you're out on a construction site, there's not a phone on every corner," says Russ Lambert, Wesco's director of E-commerce. So Wesco worked with Vignette Corp. to develop and implement a wireless application that lets customers order products from just about anywhere via handheld devices. "The robust application lets us provide our customers with customized catalogs of our products at their fingertips," says John Gierl, Wesco's application and connectivity manager. It also promises to ease some of the pressure on Wesco's busy call center.
Personal digital assistants are no longer just nifty tools for scheduling and contact management; the lightweight terminals are increasingly running enterprise applications. In a recent InformationWeek Research survey of 300 IT executives, 56% say handheld devices are on their project lists this year.
Vendors are focusing on applications that address specific business needs. IBM, for example, is developing banking, shopping, transportation-tracking, and distribution-tracking software designed for use with Palm Inc.'s operating system, the Palm OS. As companies turn to industry-and task-specific capabilities, the goal isn't merely to extend existing business processes, but to create new and better ones, as well. "Vendors are trying to help companies improve efficiencies," says Mark Allen Smith, an analyst at Full Circle Strategies.
Oracle and SAP are among the developers that already offer wireless versions of their software, and new applications keep coming. Lotus Development Corp. this week will unveil the first elements of its Domino Everyplace server line, which will make it possible for wireless phones and PDAs to run Domino and Notes applications. Lotus' Access server will let customers deliver services such as E-mail, calendaring, and corporate directories to mobile devices, while its Enterprise server will let users design specialized business applications for wireless delivery.
The platform of choice for many new applications is the Palm OS. Palm-based devices typically hold 2 Mbytes to 8 Mbytes of RAM and are compatible with Windows PCs and Macintosh machines. Unlike their predecessors--simple, "dumb" scanners--some Palm OS-based devices support two-way wireless communication with back-end systems.
Office Depot Inc. last week unveiled a Palm OS-based application aimed at small-and home-office businesses. Customers can use the devices to scan products they typically purchase from the office-supply store, creating customized catalogs they can use to order more goods. From then on, whenever users scan a product code, they'll see its order history. The goal, says Mike Deitrich, Office Depot's VP of communications and technology services, is to "help our customers save time, eliminate order errors, and better manage their businesses."
The city of Richmond, British Columbia, is three months into a project that involves the use of handhelds to monitor its water and sewage systems. For the city of 180,000, which is on an island, it's a critical application. "We need to know the status of these pumps at all times," says Edward Hung, Richmond's manager of advanced research and technologies.
The Canadian city is using software from AvantGo Inc. and Information Builders Inc. to monitor and analyze those field operations. "AvantGo allows our managers and communications staff to push information out to the PDAs so field operators can tell which checkpoints aren't working and what time they went down," says Hung. Information Builders' Web Focus tools summarize and integrate the data across the city's database systems. To get such information in the past, says Hung, "People used to scour Excel sheets for hours."
The Atlanta Journal-Constitution expects to save around $300,000 on delivery services and generate thousands of dollars in new business thanks to several new Palm OS applications. This year, the newspaper plans to roll out an application on Symbol Technologies Inc. handheld devices, which run the Palm OS, to streamline the return of unsold papers at more than 15,000 locations in the Atlanta area. Each newspaper rack will have a bar code; delivery personnel will be able to scan in the location and the number of newspapers that weren't purchased at the site, and the information will be entered into back-end systems. "We'll then be able to automatically calculate our retailers' bill," says CIO Ed Baer. Drivers spend hours managing the process by hand.
Newspaper-delivery personnel are already using another Palm OS app to streamline the home-delivery process: Rather than relying on printed address labels, drivers get up-to-date delivery information in sequential order throughout their route via handhelds. And the company is using a third application to give door-to-door salespeople accurate subscriber information; sales have increased 30% since the program began last summer.
McKessonHBOC Inc., a major pharmaceuticals distributor, is using mobile technology to improve its delivery process. Some 800 of the company's 2,800 truckers are using handheld devices from Symbol running Palm OS to save the company--and its customers--time and money. Every McKesson package is imprinted with a bar code that's scanned before and upon delivery. "We get electronic proof of every delivery," says Tom Magill, VP of logistics technology.
McKesson, which contracts with private companies for most of its truckers, resells the hardware to the truckers, then charges them a monthly fee for the software and maintenance. The company is also marketing the devices to customers who use one-way scanners to place orders. Since the Symbol devices permit two-way communication, customers can get instant confirmation and details on the status of their orders.
The approach has benefited businesses with a high rate of theft. "Because the products are scanned at our distribution centers and users scan the products when they receive them, inventory data is available immediately," says Magill. "They can find out right away when the products walk."
Despite the benefits, however, adoption has been slow: Only 200 of McKesson's 25,000 customers use the Symbol devices, at least partly because the one-way scanners are less expensive.
Analysts say companies such as McKesson face other challenges, as well. "The first major hurdle companies implementing wireless technology will face is making the data existing on the back end "skinny" enough to push to handheld devices," says Robyn Bergeron, an analyst at Cahners In-Stat Group. Several vendors, including Broadbeam Corp. and ZTango Inc., are making applications that can strip away unnecessary information, such as graphics, residing in back-end databases.
Constantly evolving wireless standards (see story) and the costs of integrating and deploying the technology throughout a company can also be issues. And security remains a question mark. "There isn't any security," says Ken Delaney, VP of mobile computing for Gartner. Once a user connects a Palm to a back-end system, he or she can typically access just about anything.
Nevertheless, a growing number of businesses have decided the benefits outweigh the costs. "Companies have realized how important the Palm is to core business processes," Aberdeen Group senior analyst Riddhi Patel says, "and more applications are being developed because of that." |