100,000 Digital Subscribers in Insight Communications Systems Now Use Source Media's Interactive, Digital Product SourceGuide and LocalSource
Service Now Available to a Total of 730,000 Subscribers
DALLAS, Jan 15, 2001 /PRNewswire via COMTEX/ -- 100,000 digital subscribers in Insight Communications' markets in four states currently use Source Media's (Nasdaq: SRCM chart, msgs) interactive program guide SourceGuide, and local interactive programming portal, LocalSource, it was announced by Source Media CEO Stephen Palley. The product has added approximately 50,000 new subscribers during the past month, and is now available to a total of 730,000 customers.
"SourceGuide and LocalSource have proven to be major drivers in the successful rollout of interactive digital product to Insight customers," said Palley. "LocalSource's customized on-demand local news, weather, sports, shopping, entertainment, government, community and education information, and SourceGuide's easy access navigable program guide give our subscribers a unique, interactive television experience that results in high levels of customer satisfaction."
Insight markets include Covington, Lexington, Louisville, and Jeffersonville, Kentucky; Anderson, Bloomington, Columbus, Evansville, Kokomo, Lafayette, Noblesville, Richmond, and Seymour, Indiana; Columbus, Illinois, and Rockford, Ohio.
Source Media is a leader in the development and introduction of localized new media content, advertising and technology. Source Media's interactive TV business is conducted through SourceSuite LLC a 50/50 joint venture with Insight Communications, which is managed by Source Media. SourceSuite's products are SourceGuide, an interactive program guide and LocalSource, a local interactive programming service. Source Media's IT Network is the leading creator of private label audio and text content. This content is designed for universal distribution and access across all platforms, including voice portals, wireless and wireline telephone, Internet and digital cable television. For further information, please visit our website at www.sourcemedia.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements that are not historical facts, including statements about confidence and strategies and plans and expectations about new and existing products, services, technologies and opportunities, industry growth, demand, and acceptance of new and existing products, and returns on investments in products and markets are forward-looking statements that involve risks and uncertainties that could significantly and adversely impact anticipated results in the future. These statements are not guarantees of future performance, and actual results could differ materially from those expressed in any forward-looking statements made by or on behalf of Source Media. For a description of additional risks and uncertainties, please refer to Source Media's filings with the Securities and Exchange Commission.
CONTACT: Carole Shander
Source Media, Inc.
(718) 432-8872 or (917) 733-3812
Source: Media, Inc.
Contact:
Carole Shander of Source Media, Inc., 718-432-8872, or
917-733-3812
URL: sourcemedia.com
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