To: EnricoPalazzo who wrote (38001 ) 1/16/2001 1:51:42 AM From: Mike Buckley Read Replies (3) | Respond to of 54805 ardethan, I admire your ability to come to a disciplined, detailed opinion about the strengths and weaknesses of Gemstar. I don't agree with everything you mention, but your clarity of thought is impressive. Now for the points of contention, if you don't mind. :)[Gemstar] doesn't have as much control as we'd like to shift the architecture in its favor I disagree entirely about that. I believe the architecture is shifted in its favor. For me, there are two issues that might cause some to think Gemstar can't "cause" the architecture to shift more rapidly. The first is that the number of television channels is currently insufficient to render an IPG an obvious need by the mass market. Henry Yuen has been very clear about his thinking that at the current number of channels, an IPG is a luxury. He figures 300 channels is the benchmark at which users will think an IPG will be "needed" and that at 500 channels it becomes an indisputable need. YOu were right when you wrote that "Gorillas born in the Tornado tend to solve a compelling need (hence the rapid adoption)." There is no compelling need right now. The second issue is that an IPG isn't continuous enough for the end user. (Remember that the ideal innovation is discontinuous to all members of the value chain except the end user, for which it should be a continuous innovation.) People aren't familiar with the concept of manipulating their television enough that they can immediately and warmly embrace how an IPG might improve their viewing experience. We've got all sorts of anecdotal evidence from users that they'd never do without an IPG having used it once, but it didn't seem particularly important to them until they owned a television that had an IPG. In fact, I think it's an understatement to say that an IPG isn't continuous enough for end users; more accurately, the real problem is that it's too discontinuous. If end users could buy an add-on that allows an IPG to be used, the product would become adopted at a much faster rate. Instead, end users have to buy a new television to be able to get an IPG. Even if people were in love with the idea of IPGs (which they aren't), buying a new TV to get one is analagous on a different monetary level to buying a new car to get a better radio. So, I would caution everyone not to confuse the lack of a compelling need or the lack of end-user continuity with a lack of control over the architecture.I think a CEO with a greater sense of the importance of critical mass in such a device would have tried to push [e-books} out at a much lower price than they appear to have done. Just the opposite, I think the price they initially came out shows that Yuen and his competition understand the importance of getting the price as low as possible as quickly as possible. It's fairly unusual that an entirely new electronic product line comes out with such relatively low prices. At this point, I believe the relative lack of content is a bigger obstacle than the price of the product. All in all, I think we tech investors tend to want products to be adopted much faster than is reasonably possible. Immense patience is required. It's my thinking that once an investor has spotted a likely product category in which to invest, the most critical aspect is figuring out at what point in the adoption life cycle s/he feels most comfortable investing. If we invest prior to the start of a tornado, immense patience and discipline is required, the latter because the tornado may never form. --Mike Buckley