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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?


To: wlcnyc who wrote (12269)1/16/2001 9:44:32 PM
From: mike.com  Read Replies (2) | Respond to of 13157
 
Here's part of an interview with John Malone where he makes the case for exactly what IATV is doing:
EM: As we move ahead and try to get to a more robust interactive TV situation,
what kind of interactive services do you think will be big?

Dr. Malone: No. 1: interactive advertising. It's clearly No. 1 and very easy.

EM: You've mentioned that in the past. You're still a believer in that?

Dr. Malone: Oh, huge. Absolutely huge. In the only places it's ever been tried, it works great. The U.K. is doing some of it, Rupert [Murdoch, whose News Corp. owns BSkyB] is doing some over there. It's just that we don't have the platform out there yet.