To: H James Morris who wrote (115878 ) 1/21/2001 3:03:20 PM From: Glenn D. Rudolph Respond to of 164684 Employment reached as high as 658 people in July and the company was to be the anchor tenant of Lincoln Square, a Bellevue office tower opening in 2002. James, I am not clear as to why Drugstore.com ever needed 658 people in the first place. Was the idea to show employment size when cash was easy to get? In other words, spend the money as fast as one can. Does this also mean they are not moving into Lincoln Square?Chief Executive Peter Neupert said the cost-cutting is designed to enable the 2-year-old company to begin breaking even in 2004 without additional capital. He said it has learned to be more efficient, especially with its marketing. I understand how marketing more efficiently can save money. Less wasted advertising but I do not see the connection between marketing efficency and the number of employees. I can't imagine thaey had 100 people or more working on print advertising, etc. The story just does not fit.On Monday, for instance, drugstore.com is expected to announce that, even as online retailing's sustainability is being questioned, its fourth-quarter net sales were 90 percent higher than during the same period last year, and in fact exceeded net sales for all of 1999. These numbers are meaningless. Drugstore.com is working of a small base. I opened my on-line store in Oct 99 and a comparison of Q4 200 to Q 4 1999 is rediculous. I never calculated the percentage increase but it has to be about 100000%. That does not meany anything.It also pushed back its expected break-even date from 2003 to 2004 I business is so good; why?Among those affected are workers in marketing, administration, production and operations. Is there anything remaining? I am serious. I can't think of a missing department.Fuchs said investors should remain cautious because the restructurings are being done "by the same people who thought e-commerce was going to take over the world." "They were way too optimistic," Fuchs said, "when it was easy to get capital." There really are people who do not believe B2C e-commerce is going to take over the world <<BG>