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Strategies & Market Trends : Market Gems-Trading Strong Earnings Growth and Momentum -- Ignore unavailable to you. Want to Upgrade?

To: Dave Gore who wrote (2530)	1/22/2001 12:58:14 AM
From: 2MAR$	Respond to of 6445

Microsoft Launches $200M Ad Campaign >MSFT Microsoft Announces New Business Positioning Focused on Enterprise Customers Launches $200 Million U.S. Advertising Campaign Around 'Software for the Agile Business' REDMOND, Wash., Jan. 22 /PRNewswire/ -- Microsoft Corp. (Nasdaq: MSFT) today launched a major business positioning initiative that underscores the unique benefits that Microsoft(R) software delivers today -? and will deliver to an even greater degree with the Microsoft .NET platform -? to meet the rapidly changing requirements of large enterprise customers. Built around the theme of Software for the Agile Business, the company's new marketing effort spotlights how Microsoft software provides businesses with the agility to turn the accelerating pace of change into a competitive advantage. As part of the new strategy, Microsoft is launching a $200 million U.S. advertising campaign that showcases how Microsoft software provides businesses with enterprise-level quality and reliability, unprecedented speed and flexibility, and the empowerment solutions they require to compete and succeed in today's digital economy. The launch of Microsoft's agility campaign focuses attention on the increasing competition between Microsoft and Sun Microsystems Inc., Oracle Corp. and IBM Corp. in the enterprise software segment, which Microsoft estimates is approximately $90 billion annually. "Businesses today need to be fast and nimble to compete and respond to customer needs, yet a lot of the technology for business is big, slow and expensive," said Steve Ballmer, president and CEO of Microsoft. "We believe Microsoft offers a better and far more cost-effective solution. Over the past 10 years, we have listened to customers and focused like a laser beam on building enterprise software that gives businesses the agility they need to compete in today's marketplace. The ad campaign we are launching today is designed to show enterprise customers why they should take a good look at our solutions." With the launch of the Microsoft Windows(R) 2000 operating system and the line of Microsoft .NET enterprise servers, Microsoft's enterprise products not only match competitors' in breadth and depth, but go far beyond by providing solutions that enable customers to adapt quickly and flexibly to fast-changing business conditions and customer needs. Agility is also a core benefit of Microsoft's .NET strategy, which is focused on delivering the technologies for the next-generation Internet. "Microsoft has an amazing growth opportunity in the enterprise," said Mich Mathews, vice president of marketing at Microsoft. "The challenge now is to make sure all our customers know that we have solutions that are superior and offer greater value. That's the principal goal of this marketing effort." The Home Shopping Network (HSN) is one of many customers Microsoft is working closely with to develop and deploy cutting-edge technology solutions. With more than 750,000 hits per day on its Web site, HSN needed an IT infrastructure that would enable it to respond quickly to marketplace demands and solve performance and availability problems easily. By migrating from an Oracle and Sun solution and standardizing on a Microsoft and Intel solution, HSN reduced costs, increased performance, simplified vendor management and decreased time-to-market for new functionality. "Using software solutions from Microsoft has significantly enhanced our ability to build improvements into our operations and remain ahead of our competition," said Scott Mitchell, chief technology officer at Home Shopping Network Interactive. "The combination of Microsoft's integrated products and services also enabled us to capitalize on software we already had, which resulted in significant cost savings. Microsoft technology also helped us move quickly. We rebuilt our entire Web site from the ground up in less than 45 days." Microsoft solutions deliver the agility to successfully meet and adapt to evolving business and customer needs that a wide range of global companies require, including Guinness World Records, Haystack Toys, JobNet, World Chinese Commercial Bank, Telenor, Koninklijke Vendex, Telecom Malaysia, Lycos and Mortgage Ramp.com (a division of GMAC). Founded in 1975, Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device. NOTE: Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. SOURCE Microsoft Corp. /NOTE TO EDITORS: If you are interested in viewing additional information on Microsoft or comments from Steve Ballmer on Microsoft's agility efforts, please visit the Microsoft Web page at microsoft.com on Microsoft's corporate information pages./ /CONTACT: press only, Kimberly Kuresman, kimk@wagged.com, or Megan Kahn, megank@wagged.com, both of Waggener Edstrom, 425-637-9097, for Microsoft Corp./ /Photo: newscom.com AP Archive: photoarchive.ap.org PRN Photo Desk, 888-776-6555 or 201-369-3467/ /Web site: microsoft.com (MSFT) CO: Microsoft Corp. ST: Washington IN: CPR MLM SU: PDT (END) DOW JONES NEWS 01-22-01 12:54 AM * end of story *

To: Dave Gore who wrote (2530)	3/20/2001 12:04:38 AM
From: Kathy Riley	Read Replies (2) \| Respond to of 6445

HI there Dave, You had sent me an email about CA energy crisis, following a post of mine in January. Things are gonna get alot worse this summer. I am anticipating taking some time off due to the hassles of working with a generator from home all the time. Its my personal opinion that tech bottom cant be found until crisis is over and we are through the summer. Just my opinoin. People not leaving in droves yes, and I expect that companies will start looking at where building out but already we have had alot of manufacturing move elsewhere, so we will have to see. I am going to mainly stick to short side after we get our nice little rally here. Good luck to you. Kathy