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Gold/Mining/Energy : Nuvo Research Inc -- Ignore unavailable to you. Want to Upgrade?

To: DaveAu who wrote (6573)	1/25/2001 10:04:13 PM
From: Montana Wildhack	Respond to of 14101

BJ, I was a marketing manager for SmithKline Beckman in the 1980's. Launch means the product is available for sale. Brochures and sales briefings are going on now. After the product is 'launched' it is ready to be presented, ready to take orders, and usually means the distribution chain is ready to ship. Sometimes products are launched when not quite ready to ship due to lead time in manufacturing. That is never the case with drugs with good shelf life such as Pennsaid and that's a part of the marketing plan we have been informed of (the prior build up of inventory). With a roughly 2 year shelf life, starting manufacturing 6 months early makes sense. Everything from tube one has an expiry date on the sleeve of late 2002. It will all be used. The one thing you can't do is have doctors prescribe it and then not be able to fill the prescription. The sales part of the marketing effort is focused on the deciders and the distributors. In Canada this would be doctors and organizations such as Shopper Drug Mart who are the final piece of the distribution chain. The pharmacy distribution must be arranged prior to creating the demand. The doctor, hospital, insurance part (the demand side) is last. Launch is the start of actively creating demand. Wolf