To: foundation who wrote (8957 ) 1/27/2001 4:25:34 PM From: Eric L Respond to of 34857 re: BT Cellnet GPRS Update (MedicAnt) NOW were talking APPS! >> World's First GPRS Wireless Healthcare Service For Clinicians 18 January 2001 BT Cellnet Press Release Industry leaders unite to deliver online news and information to healthcare professionals via GPRS mobile phones. With the launch of the world’s first GPRS-enabled mobile healthcare solution, wireless Internet solutions developer Digital Mobility will allow GPs, clinicians and other healthcare professionals to view latest pharmaceutical news and other relevant information on their mobile phones. As part of a new consortium headed by Magic Ant for the development of healthcare applications for wireless data and computing devices, Digital Mobility has developed a secure platform that gives UK healthcare practitioners instant access to news and analysis on pharmaceutical and life-sciences industries. Exploiting the "always connected" data capabilities of new GPRS mobile handsets supported by the BT Cellnet network, Digital Mobility’s 100 per cent secure solution allows clinicians to receive constantly-updated information from Reuters’ news headlines and other information sources, requiring only a GPRS mobile handset and a Casio Pocket PC provided to clinicians as part of a turnkey package to be known as MedicAnt. Created by Magic Ant, a convergent telecoms services company, MedicAnt is the first in a range of professional solutions and is specifically designed for healthcare and pharmaceutical professionals and businesses. MedicAnt has been built by a consortium set up by Magic Ant, and represents the first operational application for new GPRS mobile services that will offer mobile users access to multimedia on the move. Comprising a "ready-to-run" bundle of hardware and software requiring no specialist knowledge to set-up and use, the MedicAnt service initially targets the UK’s 37,000 GP’s plus an estimated 7,000 Clinical Research Associates and 12,000 pharmaceutical sales representatives. "The wireless Internet is a perfect information medium for today’s busy general practice owner or healthcare marketing professional who may depend on timely access to constantly updated news and other information", says Marcus Taylor, Vice President of Business Development, Digital Mobility Limited. "Handheld mobile devices do away with the hardware cost and complexity of a dedicated PC – allowing the consultant to focus on patient care and improved business efficiency." "Point-of-care computing has been promised to medical professionals since the inception of wireless communications, but it has remained a dream because of bandwidth constraints and the complexity of putting together the applications and hardware", states Françoise Murat, MD & Founder, Magic Ant. "MedicAnt’s service is a genuine off-the-shelf solution, made possible by combining the technologies of the consortium companies, and supported by comprehensive customer service. We don’t expect doctors and pharmaceutical reps to know how or why this works, we’ll take care of that whilst they can get on with their vital work." Dr Tony Marshall, Medical Director to Magic Ant, says, "Eyes on rather than Ears on" I see the technology now emerging being of more use, and used more, than mobile voice communication in the healthcare industry. It deals with three crucial areas vital to healthcare: information flow and handling; communication that leaves a data imprint; and access to networks wherever they might reside. Healthcare will progress more speedily, efficiently and safely with use of this technology." Peter Richardson, Director of Marketing and Sales at BT Cellnet comments, "We are delighted to be working with some of the industry’s leading manufacturers and systems developers to create the first of many applications working over BT Cellnet’s GPRS network. This consortium demonstrates the importance of working together to deliver the right applications via the right device to the right marketplace at the right time." - Eric -