To: H James Morris who wrote (116309 ) 1/27/2001 10:18:00 PM From: Mark Fowler Read Replies (1) | Respond to of 164684 Art Technology Surprises Investors as Its Rivals Fall Short By Jim Finkle Cambridge, Massachusetts, Jan. 26 (Bloomberg) -- Art Technology Group Inc., whose software helps companies do business on the Internet, surprised investors by beating forecasts for fourth-quarter profit and raising its targets for this year. At the same time, many of its rivals stumbled in a period where a record number of U.S. companies missed earnings targets. Art, whose products help retailers tailor Web-site content, said it signed up a record 131 new customers and kept tight controls on spending. BroadVision Inc. and Vignette Corp., two of its biggest competitors, reported earnings that fell short of forecasts, partly because they hired scores of employees and sales didn't grow fast enough to make up for increased payroll costs. ``Art is doing extremely well,'' said Greg Vogel, a Banc of America Securities analyst. ``They are doing things right.'' Art's stock ended the week by soaring 38 percent today, making the Cambridge, Massachusetts-based software maker the biggest percentage gainer in the U.S. among stocks with a market value above $500 million. Its shares rose $9.50 to $34.50. The shares of Redwood City, California-based BroadVision, which released its fourth-quarter results at about the same time as Art, fell 81 cents, or 5.5 percent, to $14.06. Austin, Texas-based Vignette, which reported earnings last week, fell 63 cents, or 7 percent, to $8.31. High Flyers Art, which soared 51 percent in its July 1999 trading debut, and Vignette, whose shares more than doubled on their first day in February 1999, were among the highflying stocks of the Internet boom. Investors snapped up the shares in a bet that businesses would rush to buy e-commerce software as part of a stampede to move on line and catch up with pure Internet companies such as Amazon.com Inc. ``There was a lot of publicity about how everybody was going to be `Amazon-ed.' That fear is gone now,'' said Edward Dowd, an analyst with Independence Investment Associates, which manages about $28 billion. While Art shares soared today, they're still down about 75 percent from a March record. The stock has tumbled along with other makers of Internet software. Holiday Season E-commerce software makers were hit particularly hard in the fourth quarter as a record number of dot-com, or pure Internet, companies went out of business and personal-computer makers had one of their worst holiday sales seasons ever. ``The economy is weakening and budgets are being cut. So you're in trouble unless you're a core technology vendor,'' said Dowd of Independence Investment Associates. His firm's holdings include shares in Microsoft Corp. and Oracle Corp., the world's two biggest software makers, but no companies that focus solely on electronic-commerce systems. The timing was particularly bad for BroadVision and Vignette, which last year both went on hiring sprees. BroadVision more than tripled its staff to 2,275 as of December, and Vignette's headcount more than quadrupled to 2,152 at the end of September. While BroadVision executives didn't put the brakes on their expansion as quickly as they should have, the mistake one day will be seen as ``a bump in the road'' in BroadVision's history, said company spokesman Bob Okunski. A rough quarter is part of the ``growing pains'' of a high-growth business, he said. At least 10 brokerages cut their recommendations on BroadVision's stock. Meantime, a Goldman, Sachs & Co. analyst raised her forecast for Art's full-year earnings, and a Prudential Technology Group analyst raised his recommendation on the stock to ``strong buy'' from ``accumulate.'' Banc of America Securities analyst Vogel said he thinks BroadVision could have avoided the mess. ``They did a poor job of planning,'' Vogel said. ``They hired too many people.''