To: telecomguy who wrote (9498 ) 1/30/2001 4:13:24 PM From: Kenneth E. Phillipps Respond to of 14638 From Bloomberg - A different slant on the same story. Nortel Unveils Gear to Speed Delivery of Web Content (Update2) By Erik Schatzker Brampton, Ontario, Jan. 30 (Bloomberg) -- Nortel Networks Corp., the biggest maker of fiber-optic equipment, said it has a group of new products designed to speed delivery of Internet content by programming switches to recognize customers. The products reduce the number of steps needed to fill a request for information or meet a customer's set of preferences by automatically identifying the location of a computer or the language of its Web browser. The gear will help keep the Internet free of bottlenecks as it carries more traffic, Nortel President of Global Internet Solutions Anil Khatod said. For example, a Portuguese speaker who's searching the Internet would get directed automatically to Yahoo Inc.'s Portuguese-language Web site instead of having to choose it manually from an English menu. Khatod said Nortel introduced two new switches and Internet software for a third one licensed from Novell Inc. While the products will do more if connected to one another in the same network, they'll also work in conjunction with other equipment from companies such as Cisco Systems Inc., a Nortel rival. ``Not all customers like to buy everything from one vendor,'' Khatod said in an interview. One of the new switches is available now. Another will become available in the next few weeks, and other equipment will follow by July, Nortel officials said on a conference call. Nortel plans to market the products to phone companies seeking to generate more revenue from Internet services. Nortel is basing the strategy on the assumption that both corporations and individuals will pay more to receive Web pages or video faster or personalized to include, for example, fewer ads, Khatod said. The switches use a combination of technologies that Brampton, Ontario-based Nortel acquired when it bought Alteon Websystems Inc. and Shasta Networks Inc. Nortel shares fell 19 cents to $38.66 in late-morning trading. They had risen 21 percent this year.