To: The Phoenix who wrote (48022 ) 2/7/2001 9:44:53 AM From: TobagoJack Respond to of 77400 Hi Pheonix, Your concern about the sentiment as it relates to CSCO is absolutely, and instinctively correct. Sentiment drives the markets, whereas fundamentals only underpin it. One ought not be concerned about the media; serious investors do not pay nearly as much attention to the media as the media would like to. In fact, serious investors prefer that the media succeeds in misleading the unwashed masses down the primrose path, far away from the fundamental values derivable from market share, technology pipeline, free cash flow, and balance sheet potentials. You are again correct that CSCO has so far executed flawlessly, exploiting their early-to-market lead, relentless product upgrades, service and brand building, and of course, the financial engineering allowing the take down and take out of smaller companies. That is now all history, just as Dell’s early innovations are history, and Henry Ford’s fiddling. Competitors are typically not stupid nor inept, except for short periods. Inherently, CSCO has less magical embedded properties when compared to a Disney and a Coke, has many vicious, hungry and potentially equally capable competitors. Given the inherent lack of magic in its products, CSCO will have to fight off not one or two competitors, but many and too numerous to list with ease. The intrinsic nature of electronic goods is that one must run to stay even, generating diminishing free cash flow as more competitors learn to improve their games against the industry bench mark. CSCO is large and requiring increasing cash flow to sustain. CSCO is not and will probably never pay a dividend, leaving shareholders totally dependent on the management to make the right investments to fend off increasingly nasty and capable competitors. All this is happening in an environment of constrained growth of the overall telecom/IP market. The Unreal Tournament on-line shooter game analogy is that 16 combatants are fighting in a constricted space with weapons of area coverage and massive splash damage (rockets and grenades in a hallway), no one can escape damage, and all will get a chance to be taken out with a headshot. CSCO, valued on free cash flow, competitive landscape, and sentiment, is probably worth a premium to its competitors, all eventually trading for 10-12 times free cash flow, placing CSCO a few more 50% cuts from where it is now. What happened to LU will inevitably and invariably happen to CSCO, and that is not accounted for in the current stock price. However, for the market timers, not much point shorting CSCO as there are richer pickings elsewhere.