To: Bald Man from Mars  who wrote (1309 ) 2/6/2001 11:55:26 AM From: Shawn M. Downey     Read Replies (2)  | Respond to    of 1330  is etoys dead meat ???   Possibly... eToys anticipates shutting down in April                         By Greg Sandoval                        Staff Writer, CNET News.com                         February 5, 2001, 2:45 p.m. PT                         update Struggling toy e-tailer eToys on Monday issued layoff notices to its remaining                        293 employees as it anticipates going out of business in early April.                         "With today's action, the company has now issued job elimination notices to all of its                        employees, with service dates continuing up to April 6," eToys said in a statement.                         "In order to continue operations in 2001, the company will require an additional, substantial                        capital infusion," the company said, adding that it "does not believe that additional capital will                        be available to the company."                         The job cuts came at the                        toy retailer's Ontario, Calif.,                        and Blairs, Va., distribution                        centers.                         eToys was once considered                        among the top Internet                        merchants. But analysts                        have been pessimistic                        toward the viability the                        online-only retail model,                        saying brick-and-mortar                        stores that venture online                        would fare better.                         "The realization has to be                        that for every dollar spent                        online, there is going to be                        another $7 spent offline,"                        said Rob Leathern, an                        analyst with Jupiter Research. "If you're a multi-channel player, you're able to address all eight                        of those dollars."                         eToys' stock, which peaked at about $90 in 1999, closed today at 28 cents. In after-hours                        trading, the shares plunged to 15 cents following the announcement of the pending closure.                         Last month, Los Angeles-based eToys laid off 700 of its 1,000 employees. In December, the                        company warned that its third-quarter sales would fall sharply short of expectations and that it                        anticipated only having enough cash to last it until the end of March. Monday was the first time                        eToys indicated that it did not think it would get additional funding.                         Only a year ago, analysts and investors put eToys on a high pedestal. Many said the                        4-year-old company had the right combination of high-powered backers, a well-designed Web                        site and a growing customer base to become a "category killer."                         There was talk that eToys could eventually prevail over Toysrus.com and Amazon.com in the                        Web's toy wars. But in the past year, with the onset of the Internet purge that has seen                        hundreds of businesses go under, the toy sector has seen its ranks dwindle.                         Toysrus.com gave up on running its own store and turned much of its online operations to                        Amazon. Other smaller competitors, such as Toysmart and ToyTime.com shuttered                        operations.                         Since December, eToys has reeled. Each new day appeared to bring another round of bad                        news. Last month, eToys executives said the company owed its creditors about $200 million.                        Seven of the company's creditors, including Hasbro, Lego Systems and Mattel, are part of an                        informal committee that was formed to coordinate with eToys' lawyers.                         eToys also said Monday it received a notice from the Nasdaq that its stock has failed to                        maintain the required minimum bid price of $1 over a period of 30 consecutive trading days. The                        exchange has given the company 90 calendar days to regain compliance or be delisted from                        trading.                         With a reputation for owning advanced Web site technology, some analysts have said eToys                        might be an attractive acquisition. Analysts speculated that a brick-and-mortar company                        looking to buy a ready-made Web store might be interested.                         But with the size of eToys' debt, any buyer would be responsible for paying off creditors,                        making the company an expensive acquisition.