To: Anthony@Pacific who wrote (66847 ) 2/9/2001 5:37:34 PM From: StockDung Read Replies (1) | Respond to of 122087 NASD Head: Investors Must Be Taught By MARCY GORDON .c The Associated Press WASHINGTON (AP) - Last year's stock market dive, with many investors complaining of problems with margin accounts, shows how important it is for brokerage firms to educate their customers, the new head of the National Association of Securities Dealers said Friday. Robert R. Glauber also said the self-policing brokers' group is struggling with issues raised by online trading. A key issue: to what extent online brokerages should try to suggest investments to customers that are appropriate for their financial situations, as conventional brokerage firms are required to do. ``It's a challenge. We continue to wrestle with that,'' Glauber told a small group of reporters. The NASD, which regulates but is separate from the Nasdaq Stock Market, and the U.S. Securities and Exchange Commission investigated the burgeoning online brokerage business in 1999. In addition to looking for violations of securities laws, the investigators examined how well online firms execute trading orders and warn customers of trading risks. An estimated 10 million amateur investors trade at least occasionally over the Internet, and online customers account for about a quarter of all retail stock trades. Among the biggest online brokerages are Charles Schwab Corp., ETrade Group Inc., Ameritrade Holding Corp. and TD Waterhouse Group Inc. Glauber, 61, a former Harvard University business professor and top Treasury Department official in the previous Bush administration, became chief executive officer and president of the NASD in November. Underlining the NASD's differing focus from Nasdaq, from which it is formally separating, Glauber described the organization's mission as keeping markets ``honest, fair and safe'' and maintaining investors' confidence. ``We'll do it by the way we regulate,'' he said, promising that it will continue to be ``tough and even-handed.'' Glauber is no stranger to controversy. As Treasury undersecretary for finance from 1989 to 1992, he played a key role in the federal government bailout of the crippled savings and loan industry. On Friday, Glauber cited last year's market slide as evidence of the importance of brokerage firms, including online ones, informing investors of how markets work. ``The whole technology change continues to put a huge burden'' on the brokerage industry to educate investors, Glauber said. Investors' complaints to the SEC about their brokers set an all-time high in 2000 as the market turned downward. Complaints jumped about 10 percent overall, to 13,599 from 12,463 in 1999. Regulators believe that last year's spike in complaints was due in large part to increased difficulties with margin accounts in a declining market. Investors buy stocks on margin by borrowing part of the purchase price from their brokerage firm and putting up the securities as collateral for the loan. If securities bought on margin decline in value, the investor can lose more money than was put into the account. In margin calls, investors are asked to come up with more money to meet minimum requirement of loans used to buy securities. Glauber noted that some investors discovered that their brokers had sold out their stock positions without asking permission if the investors couldn't be reached - a practice that is allowed under such circumstances. On the Net: National Association of Securities Dealers: nasd.com AP-NY-02-09-01 1620EST