To: CrayUSA who wrote (32144 ) 2/12/2001 10:23:56 AM From: SpinCity1 Read Replies (1) | Respond to of 49816 STEC so badly beaten PRESS RELEASE:Simple Tech Unveils 64 MB Multimedia Card 12 Feb 09:12 ( BW)(CA-SIMPLE-TECH)(STEC) Simple Technology Launches 64 MB Multimedia Card; Addition to Product Line Supports Demand for Portable Digital Storage Business Editors/High-Tech Writers PMA Booth No. 2991 SANTA ANA, Calif.--(BUSINESS WIRE)--Feb. 12, 2001--Simple Technology, Inc. (Nasdaq: STEC), a leading manufacturer of Flash-based data storage and custom and standard memory solutions, today announced the availability of its new 16MB, 32MB and 64MB Multimedia cards. The new Multimedia cards -- about the size of a postage stamp -- represent the world's smallest removable solid-state memory solution, offering ideal standardized portability for such multimedia consumer applications as digital video cameras, audio players, Internet music players, electronic books and digital communications devices including smart phones and pagers. Simple Technology's multimedia cards feature low power consumption, forward and backward capability and on-card error detection and adhere fully to MMC mechanical and electrical standards. The 64 MB multimedia card provides sufficient storage for up to 64 minutes of MP-3 digital music or approximately 40,000 book pages. "We are excited to add the new multimedia cards to Simple Technology's broad array of advanced flash memory solutions and delighted to introduce them to the core digital photography audience here at the PMA venue in Orlando," said Jeanclaude Toma, Simple Technology's vice president of marketing. "In today's rapidly expanding market for portable digital storage, consumers can rely on the quality, the pricing and the customer service guarantees that Simple Technology offers." MSRP prices for multimedia cards are $39.95 for the 16MB, $69.95 for the 32MB and $139.95 for the 64MB. Simple Technology is a worldwide innovator in the design, manufacture and marketing of custom and standard memory solutions, including solid-state storage products. The company's broad array of DRAM, SRAM and flash memory products are used in high performance and personal computing, networking and communications, consumer electronics, and industrial applications. Simple Technology's patented IC Tower stacking technology, which differentiates the company's memory and storage solutions from the competition, enables multiple memory chips to be stacked together in order to double or quadruple storage capacity in the same physical footprint. Simple Technology, Inc. -- with an 11-year history of solid performance -- completed its initial public offering in September 2000. --30--jm/np* CONTACT: Simple Technology Inc., Santa Ana Barbara Pronin, (Public Relations), 949/260-8219 bpronin@simpletech.com or Mitch Gellman, (Investor Relations), 949/260-8328 ir@simpletech.com KEYWORD: CALIFORNIA INDUSTRY KEYWORD: E-COMMERCE HARDWARE INTERNET TELECOMMUNICATIONS PRODUCT Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com (END) DOW JONES NEWS 02-12-01 09:12 AM Copyright 2001 Dow Jones & Company, Inc.