SAN FRANCISCO, March 21 /PRNewswire/ -- NBC Internet, Inc. (Nasdaq: NBCI)
and NBC today announced another unique television/online cross promotion that
will give NBC television viewers the ability to decide the ending of an
episode of the popular NBC Thursday night comedy series, "Just Shoot Me."
(Photo: newscom.com )
Beginning on March 22, viewers will be directed to
justshootme.nbci.com to vote on one of three scenarios to be used as
the ending for the Thursday, March 29 episode of "Just Shoot Me"
(9:30-10:00 p.m. ET). Voting will continue through the commercial break at
the midpoint of the March 29 episode. All of the endings have been filmed and
the one with the most votes will air that evening.
Throughout the voting period, NBCi.com will award prizes to 50 "instant
winners" who participate in the "You Pick The Ending" promotion. Viewers in
the Eastern/Central and Pacific time zones will have the opportunity to choose
the outcome of their episode. Beginning March 30, viewers can see the two
scenes that are not chosen by logging on to nbci.com .
"We are pleased with the traffic that NBCi has been able to generate by
tying together both television and the Internet to create an exciting and
unique user experience," said Will Lansing, CEO, NBCi. "NBCi and NBC have
worked together on a number of successful promotions and you can expect us to
continue to rely heavily on these cross promotions as a powerful promotional
channel for NBCi."
Brooke Shields ("Suddenly Susan") will guest-star on the March 29 episode
of "Just Shoot Me" as Nina's (Wendie Malick) baby sister, Erlene, who endears
herself to the Blush staff but provokes her sibling's jealousy. After a fight
breaks out between the two sisters, Finch (David Spade) tries to "console"
Erlene and viewers will be able to choose whether "Finch gets the girl," "the
girl brushes Finch off," or a third choice, where "strange things happen."
Airing Thursdays from 9:30-10 p.m. ET, "Just Shoot Me" is the critically
acclaimed comedy series starring Laura San Giacomo ("sex, lies and
videotape"), George Segal ("Flirting With Disaster"), Enrico Colantoni
("Galaxy Quest"), and Emmy nominees Spade ("Saturday Night Live") and Malick
("Dream On").
"Just Shoot Me" is a Universal Studios production. Marsh McCall,
Don Woodard and Tom Maxwell are executive producers. Creator Steven Levitan
is an executive consultant.
About NBC Internet, Inc.
NBC Internet, Inc. (NBCi) is a leading Internet company that helps
consumers access Internet resources, leveraging user data to broker
information, commercial, and entertainment transactions between consumers and
marketing partners. NBCi's flagship consumer Internet portal, NBCi.com,
provides Internet search and directory, information, community, personal file
storage, e-commerce, and entertainment services for both narrowband and
broadband users.
NBCi was launched in November 1999 through the combination of NBC and
CNET's Snap.com, Xoom.com, NBC.com, NBC Interactive Neighborhood, VideoSeeker,
and a 10 percent equity stake in CNBC.com. NBC Internet publicly trades under
the ticker NBCI on The Nasdaq Stock Market(R). NBC, a subsidiary of General
Electric Company (GE), holds a 38.6 percent ownership stake in NBCi. NBCi is
headquartered in San Francisco and has offices in New York City, Los Angeles,
and Chicago.
SOURCE NBC Internet, Inc.
-0- 03/21/2001
/CONTACT: Michelle Frigo of NBCi Corporate Communications, 310-463-7915,
or michelle.frigo@nbci.com/
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 139295/
/Photo: NewsCom: newscom.com
AP Archive: photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467/
/Web site: nbci.com
(NBCI GE)
CO: NBC Internet, Inc.; General Electric Company
ST: California
IN: CPR MLM
SU:
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