To: andreas_wonisch who wrote (28354 ) 2/13/2001 8:16:35 PM From: AK2004 Respond to of 275872 LDT/Hyper Transport mistery solved, I think Advanced Micro Touts Speedy New Link Between Chips and Devices 2/13/1 20:4 (New York) Advanced Micro Touts Speedy New Link Between Chips and Devices Sunnyvale, California, Feb. 13 (Bloomberg) -- Advanced Micro Devices Inc. gave a brand name to a system it's developing that speeds communication between chips and the gear they power, as the microprocessor maker tries to build its reputation as an innovator. HyperTransport, previously code-named Lightning Data Transport, lets components talk as much as 24 times faster than current techniques, the chipmaker said. AMD, Intel Corp.'s biggest rival in the market for computer processors, has long been perceived as lagging design changes and rushing to keep up. The company has started to shed that image, beating Intel over some technical hurdles and boasting the speediest chip available for most of last year. The buzz over HyperTransport is another part of that effort, product strategy manager Charles Mitchell said. ``It's another piece of AMD establishing that they are a technology leader and that they're helping to drive the next generation of PC architecture,'' Mitchell said. AMD first described the system in 1999 and since then has talked about it in presentations at engineering conferences. The company wants to license the technology to be used in computer and communications gear from other companies, and the new name is the first step in commercializing it. So far, Sunnyvale, California-based AMD hasn't charged customers for the licenses as it tries to spread HyperTransport's adoption, Mitchell said, though the chipmaker has reserved the right to charge later on. More than 100 clients including Cisco Systems Inc., Sun Microsystems Inc. and Fujitsu Ltd. are examining the technology, and Mitchell said products based on it will come out this year. AMD shares rose 1 cent to $24.01 today. They've added 7.5 percent in the past 12 months. --Cesca Antonelli in the San Francisco newsroom (415) 743-3532, or at fantonelli@bloomberg.net/jac Story illustration: For a graph of AMD shares compared with the Standard & Poor's 500 Index and the S&P Electronics Index, see {AMD US <Equity> COMP <GO>}. Companies: AMD US <Equity> CN CSCO US <Equity> CN SUNW US <Equity> CN 6702 JP <Equity> CN NI codes: NI SEM NI CPR NI NET NI TEC NI ELE NI COS NI US NI CA NI NP -0- (BN ) Feb/14/2001 1:04 GMT