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To: James Howell who wrote (127375)2/14/2001 1:34:45 PM
From: willcousa  Read Replies (2) | Respond to of 186894
 
I see your problem! They are not green, they are blue! Now don't you want to buy a lot more? (at least consider buying a new TV) ggg



To: James Howell who wrote (127375)2/14/2001 1:43:17 PM
From: L. Adam Latham  Read Replies (4) | Respond to of 186894
 
Jim:

Re: I wish someone could explain to me why 3 painted green men would make me want to buy a Pentium 3 comptuer.

The fact that you have successfully associated the ad campaign with the product shows it is working. I've heard that this campaign has turned out to be very successful with respect to brand recognition.

Adam



To: James Howell who wrote (127375)2/14/2001 11:31:48 PM
From: Paul Engel  Respond to of 186894
 
Re: "I wish someone could explain to me why 3 painted green men would make me want to buy a Pentium 3 comptuer."

First - I suggest you get a new TV that can display BLUE colors as BLUE instead of GREEN - or else get your eyes checked.

How would you market a Central Processor (that is a component in a third party's computer) to a Television Audience with an average educational level LESS than a high school diploma?

Paul


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