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To: Mary Cluney who wrote (127393)	2/14/2001 8:39:56 PM
From: Gary Ng	Respond to of 186894

Mary, Re: Who is there marketing guru? Is it the person that is responsible for those Intel ads on TV with those people jumping around in their bunny suits I believe it is done by an ad. agency rather than an internal department. For your examples of other companies, I don't think it is relavent. How about if you can name one semiconductor company that is similar in nature with Intel which you consider as successful ? gary

To: Mary Cluney who wrote (127393)	2/14/2001 11:54:01 PM
From: Paul Engel	Respond to of 186894

Mary - Re: "I'm looking for their marketing guru equivalent to Jack Welch, John Chambers, Scott McNealy, Bob Pittman, Bill Gates, Tim Koogle, or even a Steve Jobs" Steve Jobs' company Apple - down 74% from their high (19 1/2 from $75+ John Chambers Company - Cisco - *down 64% from their high 29+ from $82) Bill Gates Company - Microsoft - down 55% - $58 5/8 from $119 Tim Koogle's Company - Yahoo - down 86% - $29 from $205 Scott McNealy's Company - SUN - Down 58 % $26+ from $64.75 Bob Pittman's Company - AOL - down 48% - - $48 from $92 Jack Welch's Company - GE - down 24% - $46 from $60 Craig Barrett - Intel - down 55% - $34 1/8 down from $75.75** That puts EVERY company whose leader you mentioned down at LEAST 24% from recent highs - and only Jack Welch of GE - in a completely different market from Intel - having done significantly LESS POORLY, but still DOWN 24%. Perhaps you can detail just how great a marketing job Chambers and Koogle and Jobs and McNealy and Pittman have done ? Paul

To: Mary Cluney who wrote (127393)	2/15/2001 12:35:37 AM
From: exhon2004	Respond to of 186894

Mary: re >>Who is there marketing guru?<< I too would like to know who this is. Perhaps it's the same person who came out with the Intel Inside program, which is probably one of the most brilliant marketing moves in U.S. corporate history. This strategy is largely responsible for ensuring Intel would not become "lost" in a myriad of commodity component suppliers to the computer industry, as much as people like Blowhardt Pfeifer, formerly of Compaq, would have liked them to become. Gotta love those 50-60% margins. Intel's cooperative advertising program has been a winner as well. Regards, Greg