To: Elwood P. Dowd who wrote (89744 ) 2/18/2001 12:55:18 PM From: Elwood P. Dowd Read Replies (1) | Respond to of 97611 From the DELL thread: Dell holds off on projections Turbulent times leave PC maker leery of estimates 02/17/2001 By Leah Beth Ward / The Dallas Morning News The future of the computer hardware business is so foggy at the moment that Dell Computer Corp. isn't offering any clues to investors beyond the first quarter of this year. Having cut its revenue projections three times last year and missing forecasts once, the company based in Round Rock, Texas, is a bit timid about crystal-ball gazing, analysts say. "Due to economic uncertainty, Dell shied away from full-year guidance," Ashok Kumar, an analyst with U.S. Bancorp Piper Jaffray, said Friday after Dell's earnings release Thursday. Dell executives also backed away from an April opening date for a 500-employee sales-support and call center in Fort Worth. "If we can gain market share while maintaining profitability, that's a very good strategy," Michael Dell told Bloomberg News in a broadcast interview. In the brutal fourth-quarter PC environment, Dell traded profit margins for higher sales. It passed savings from declining component prices on to PC customers. The strategy translated into a 2 percentage point gain in market share. Profits may have been flat but they were still bankable. And with the elimination of 1,700 jobs this week, Dell figures it can further protect profits. Shares traded down as much as 6 percent Friday after the company lowered revenue projections for the first quarter and reported fourth-quarter earnings that missed expectations by a penny. The stock closed down $1.50 at $23.50. Dell executives made it clear in their earnings comments that they plan to carry out the price-cutting strategy in nearly all lines of business. They will focus in particular on sales of low-to-mid range computer servers which, by their relatively uncomplicated nature, play to the company's strength in direct sales over the Internet. Dell customers configure, order and pay for their products online while competitors, for the most part, still use supply chains that add costs. "The whole idea here is that Dell has the ability to pass on to the customer the fundamental attributes of the direct model," said Richard Chu, a managing director at SG Cowen Securities. Dell suffers few, if any, supply-chain inefficiencies and boasts a five-day inventory turn, compared with weeks for its competitors, Mr. Chu said. Mr. Dell predicted that Compaq Computer Corp. in Houston will not be able hold Dell back in the low-end of the server market. "If they were to try to compete with Dell they would have to essentially incur substantial losses," he said. But Compaq, for now, still holds the No. 1 spot in the market for industry-standard – or low-end – servers, according to International Data Corp., a Framingham, Mass. research firm. Compaq is also ahead of Dell in high-end, high-performance technical computing, recently winning customers such as Ford Motor Corp. and Daewoo Motor Corp. The company said at a recent conference that high-end servers make up its most profitable line of business. But here, too, Dell is talking aggressively. Vice chairman James Vanderslice, said Dell's business in servers that allow businesses to add processing power as transactions increase grew 73 percent in the fourth quarter. "We are gobbling up market share in that space," he said. Mr. Chu noted, however, that the high-end products are more difficult to turn into a commodity market, which is Dell's forte. "I don't think Compaq's going to give that market away," he said. Brooks L. Gray, of Technology Business Review in Hampton, N.H., said Dell's competitors have hardly been sleeping since the direct model became so widely admired. "Most of them have substantially improved their cost structures," Mr. Gray said. "Look at IBM Corp.," he said of the computer giant, which quit the retail PC business in 1999. "They've returned their corporate PC business to profitability." E-mail this article to a friend Pricewaterhouse Coopers • Q2 Money Tree Survey A quarterly study of equity investments made by the venture capital community. Web directory • View our Directory PR Newswire • The leading source of immediate news from corporations worldwide.