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Technology Stocks : Entrust Technologies Inc (ENTU) -- Ignore unavailable to you. Want to Upgrade?


To: hdl who wrote (860)2/21/2001 9:31:43 AM
From: Rob C.  Read Replies (1) | Respond to of 1205
 
SAN FRANCISCO & PLANO, Texas--(BUSINESS WIRE)--Feb. 21,
2001--BUYSTREAM

Buystream, a company which offers software and e-business
consulting solutions that measure, analyze and predict the success of
Web-based business processes, today announced a working relationship
with Entrust.net Inc., a subsidiary of Entrust Technologies Inc.
(Nasdaq:ENTU.O).
Buystream will provide licenses for Buystream Profiler and
Buystream Profiler Plus to qualified e-businesses purchasing
Entrust.net Web Server Certificates.
Entrust.net Web Server Certificates are digital certificates that
enable Web servers to conduct trusted e-commerce transactions using
the Secure Sockets Layer (SSL) protocol. E-businesses will benefit
from secure Web-based applications, as well as key business metrics
about their site's effectiveness at closing sales and intelligence
about visitor experiences.
"Buystream provides critical and strategic analysis of online
businesses," said Dennis Heathcote, vice-president and general manager
of Entrust.net Inc. "Our e-business customers will benefit by better
understanding their visitors and if their online business is effective
at serving them. This knowledge, combined with our commitment to
enable secure and trusted online transactions, provides our customers
with the tools for continued success."
Buystream Profiler provides e-businesses with key metrics allowing
them to monitor their online business's effectiveness at closing sales
or completing transactions and to identify opportunities for
increasing conversion rates and revenue. Buystream Profiler Plus
provides e-businesses with the key metrics needed to effectively
measure their online performance, plus the design decision support
metrics needed to create an optimized visitor experience that will
encourage repeat visits and increased sales. Buystream Profiler
technologies display results in real-time, easy-to-use HTML reports.
"We are excited to extend our solutions to e-businesses who
already understand the value of trust in meeting business objectives,"
said Shannon Ryan, CEO of Buystream. "Buystream's solutions increase
that trust by giving e-businesses the knowledge they need to continue
to win their customers' confidence by providing an optimal buying
experience."

About Buystream
Buystream's analytic solutions help companies manage their online
business by measuring only what matters. Buystream's solutions analyze
key business Eventstreams to deliver usable and actionable information
to improve online business processes and maximize results. Buystream's
solutions combine best-of-breed software and E-Metric Research Group
business consulting to support e-companies through every phase of
analysis and re-engineering, from designing the site through managing
buyer conversion factors to optimizing visitor loyalty. Buystream's
Merchant analytic solution for e-retailers provides real-time metrics
and analysis for such processes such as online outreach, visitor
segmentation, merchandising, buyer conversion and customer loyalty.
Buystream's Architect gives site designers the metrics they need on
the technological capabilities of visitors, including platform type,
browser type, screen size and plug-ins. Buystream's Profiler products
are designed to support Buystream's partners and are bundled with or
imbedded in third party complementary solutions. Buystream is a
Safeguard Scientifics (NYSE:SFE.N) partner company with offices in San
Fransisco, New York, Boston, Washington DC, Ottawa and London.
www.buystream.com

About Entrust.net Inc.
Entrust.net Inc. strengthens and extends the leadership position
of Entrust Technologies Inc. in delivering trust solutions for
e-business transactions and relationships over wireless networks and
the Web. Entrust.net solutions include Web and wireless server
certificates and digital signature solutions to help organizations
lower costs and manage trusted e-business transactions between
customers, partnersand employees. Leveraging the strengths of Entrust
Technologies' world-renowned security expertise and technologies,
Entrust.net is committed to delivering premium customer service to
complement our innovative trust solutions that continue to lead the
industry. For more information about Entrust.net, please visit
www.entrust.net.

--30--jth/in*

CONTACT: Buystream
Rhonda MacDougall, 800/261-1726, ext.202
E-mail: rmacdougall@buystream.com

KEYWORD: CALIFORNIA TEXAS
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS E-COMMERCE INTERNET

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