To: hdl who wrote (860 ) 2/21/2001 9:31:43 AM From: Rob C. Read Replies (1) | Respond to of 1205 SAN FRANCISCO & PLANO, Texas--(BUSINESS WIRE)--Feb. 21, 2001--BUYSTREAM Buystream, a company which offers software and e-business consulting solutions that measure, analyze and predict the success of Web-based business processes, today announced a working relationship with Entrust.net Inc., a subsidiary of Entrust Technologies Inc. (Nasdaq:ENTU.O). Buystream will provide licenses for Buystream Profiler and Buystream Profiler Plus to qualified e-businesses purchasing Entrust.net Web Server Certificates. Entrust.net Web Server Certificates are digital certificates that enable Web servers to conduct trusted e-commerce transactions using the Secure Sockets Layer (SSL) protocol. E-businesses will benefit from secure Web-based applications, as well as key business metrics about their site's effectiveness at closing sales and intelligence about visitor experiences. "Buystream provides critical and strategic analysis of online businesses," said Dennis Heathcote, vice-president and general manager of Entrust.net Inc. "Our e-business customers will benefit by better understanding their visitors and if their online business is effective at serving them. This knowledge, combined with our commitment to enable secure and trusted online transactions, provides our customers with the tools for continued success." Buystream Profiler provides e-businesses with key metrics allowing them to monitor their online business's effectiveness at closing sales or completing transactions and to identify opportunities for increasing conversion rates and revenue. Buystream Profiler Plus provides e-businesses with the key metrics needed to effectively measure their online performance, plus the design decision support metrics needed to create an optimized visitor experience that will encourage repeat visits and increased sales. Buystream Profiler technologies display results in real-time, easy-to-use HTML reports. "We are excited to extend our solutions to e-businesses who already understand the value of trust in meeting business objectives," said Shannon Ryan, CEO of Buystream. "Buystream's solutions increase that trust by giving e-businesses the knowledge they need to continue to win their customers' confidence by providing an optimal buying experience." About Buystream Buystream's analytic solutions help companies manage their online business by measuring only what matters. Buystream's solutions analyze key business Eventstreams to deliver usable and actionable information to improve online business processes and maximize results. Buystream's solutions combine best-of-breed software and E-Metric Research Group business consulting to support e-companies through every phase of analysis and re-engineering, from designing the site through managing buyer conversion factors to optimizing visitor loyalty. Buystream's Merchant analytic solution for e-retailers provides real-time metrics and analysis for such processes such as online outreach, visitor segmentation, merchandising, buyer conversion and customer loyalty. Buystream's Architect gives site designers the metrics they need on the technological capabilities of visitors, including platform type, browser type, screen size and plug-ins. Buystream's Profiler products are designed to support Buystream's partners and are bundled with or imbedded in third party complementary solutions. Buystream is a Safeguard Scientifics (NYSE:SFE.N) partner company with offices in San Fransisco, New York, Boston, Washington DC, Ottawa and London. www.buystream.com About Entrust.net Inc. Entrust.net Inc. strengthens and extends the leadership position of Entrust Technologies Inc. in delivering trust solutions for e-business transactions and relationships over wireless networks and the Web. Entrust.net solutions include Web and wireless server certificates and digital signature solutions to help organizations lower costs and manage trusted e-business transactions between customers, partnersand employees. Leveraging the strengths of Entrust Technologies' world-renowned security expertise and technologies, Entrust.net is committed to delivering premium customer service to complement our innovative trust solutions that continue to lead the industry. For more information about Entrust.net, please visit www.entrust.net. --30--jth/in* CONTACT: Buystream Rhonda MacDougall, 800/261-1726, ext.202 E-mail: rmacdougall@buystream.com KEYWORD: CALIFORNIA TEXAS INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS E-COMMERCE INTERNET Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com Copyright 2001, Business Wire