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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: Anthony@Pacific who wrote (67340)	2/21/2001 4:23:01 PM
From: RockyBalboa	Read Replies (1) \| Respond to of 122087

Analysts are upbeat Wit SoundView analyst Shawn Milne stopped short of calling the approved merger a monopoly but concedes the deal puts Homestore in a unique position. "I wouldn't use that word," Milne said of the monopoly analogy. "Their competitive position is definitely much stronger in this space. But considering that it will do about $150 million in online ad revenue this year, that's only a small percentage of the total real estate advertising money that comes from TV, newspaper and other advertising outlets." Analysts following Homestore issued upbeat comments about the merger and the stock's potential. "We believe the transaction should be perceived very favorably. Acquiring the second most popular online real estate network, solidifies Homestore's leadership position," said Tonia Pankopf, an analyst at Goldman Sachs. "The complementary combination should fuel Homestore's revenue growth and will be accretive to the already profitable company." Merrill Lynch analyst Henry Blodget, who reiterated his "buy" rating on the stock, said Homestore will also get a boost from a deal with AOL Time Warner launched in September. Homestore's monthly unique visitors have increased from 4.6 million in September to more than 5 million in January. "We believe by the time the anniversary of the AOL launch comes around, that Homestore will have doubled its average monthly unique users to 8 million," Blodget said in a research note. "While we are not counting on ad revenue to drive any of the upside in Homestore's numbers, the increase in page view inventory should help support our current estimates." WHO PAYS?????