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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: Anthony@Pacific who wrote (67364)	2/24/2001 2:08:42 PM
From: Ray Rueb	Read Replies (1) \| Respond to of 122087

Here's what page view inventory means for HOMS... Just like NBC or CBS TV, the number of viewers plus the size of inventory (number of available commercial slots) creates an equation that translates into advertising dollars. Just a couple of notes on internet advertising... most internet advertising took a hit recently due to strange deals were internet companies traded inventory or sold inventory to companies that couldn't pay. Look at the advertising on HOMS's site... there are real companies advertising there, with real cash to pay. Besides, advertising isn't the main source of revenue for HOMS. You all be careful out there. Ray