To: foundation who wrote (7651 ) 2/22/2001 7:44:03 PM From: Cooters Respond to of 196608 Toshiba Plans 20% Annual Growth in Chip Sales in Next 3 Years --From AOl.-- Cooters Tokyo, Feb. 23 (Bloomberg) -- Toshiba Corp., the second- biggest maker of semiconductors, will grow faster than the industry in the next three years as demand climbs for Toshiba chips used in advanced mobile phones, a company executive said. Toshiba plans to boost chip sales an average of 20 percent a year through the fiscal year ending in March 2004, said Yoshihide Fujii, general manager for semiconductor strategic planning. That compares with estimated industry sales growth of 11.5 percent a year, according to research firm Dataquest Inc. Toshiba's projection comes amid a slowdown in chip sales that caused the Tokyo-based company to cut its full-year earnings forecast earlier this month. Expected continuing declines in chip prices may make Toshiba's target unrealistic, an analyst said. ``It will be quite difficult for Toshiba to achieve that goal,'' said Akira Minamikawa, a WestLB Securities Pacific Ltd. analyst. ``Demand for memory chip capacity will double each year, but unit prices will fall.'' Toshiba said earlier this month its semiconductor sales will rise 22 percent to 1.12 trillion yen ($9.6 billion) in the year ending March 31 from 930 billion yen a year earlier. Advanced Phones To maintain its 20 percent growth rate, Toshiba is betting on demand for new mobile phone technology that allows users to transmit moving pictures and music up to 200 times faster than is possible now. Handsets providing such features will require the greater storage capacity that Toshiba's flash memory chips provide, Toshiba's Fujii said. ``Our memory chips will undoubtedly be used in most mobile phones in three years,'' he said. Toshiba also is betting that a recent weakening of chip sales and prices will be short-lived. While figures aren't available, industry chip sales probably have declined in recent months from the year-ago periods ``because PC and electronics makers have big inventories of chips,'' said Katsuyuki Jo, a Dataquest semiconductor analyst. Toshiba believes the slump is nearing an end. ``Chip sales will hit bottom in the middle of this year, but then they will keep rising,'' Fujii said. Flash Memory Toshiba trails Intel Corp. in total chip sales but leads the industry with about half the market share of flash memory chips used in memory cards compatible with mobile phones, digital camcorders, digital still cameras and other devices. The fingernail-sized cards replace magnetic music tape and photo film. The company expects its sales of flash memory chips, which retain data when the power is off, to grow an average of 50 percent a year through March 2004, Fujii said. Sales of the chips will double to 80 billion yen in the year ending next month and reach 130 billion yen next year, the company says. Falling prices for the cards threaten those projections, analyst Minamikawa said. Memory cards with 64 megabytes of capacity, which can store about 60 minutes of music data or 50 digital still photos, cost about 10,000 yen. The price should fall to 2,000 yen by 2003 for devices using them ``to reach a reasonable number of consumers,'' Minamikawa said. ``But if that happens, Toshiba won't achieve its aggressive goal.'' Mobile Phone Risk Sales of the next wave of advanced mobile phones, featuring so-called W-CDMA technology -- or wideband code division multiple access -- may fall short of Toshiba's expectations as well. NTT DoCoMo Inc., the world's largest mobile phone company, will introduce W-CDMA in May. It says it will ship 150,000 of the handsets this year, less than 0.04 percent of the 413 million mobile phones shipped last When Europe, Hong Kong and other Asian countries introduce the latest technology in 2002, W-CDMA handset shipments will rise to ``at most 10 percent of overall mobile phones, which is still not much,'' Minamikawa said. Kyocera Corp., the world's ninth-biggest mobile phone maker, said yesterday industry handset shipments will be as few as 450 million units this year, down from earlier estimates of more than 500 million. Last month Nokia Oyj, the world's largest handset maker, reduced its estimate of shipments to 500 million units from 550 million. Feb/22/2001 19:21 ET