To: Don Green who wrote (66746 ) 2/27/2001 9:59:38 PM From: Don Green Respond to of 93625 Samsung, Intel form alliance to spur Rambus chip demand 2001.02.28 koreaherald.co.kr) Samsung Electronics and Intel Corp. have announced a strategic alliance to boost production of Rambus dynamic random access memory (DRAM) chips in a deal that analysts say will spur the high-performance chip's market expansion. Under the agreement, Intel will provide facility investments for Samsung, to help the Korean chipmaker boost its Rambus DRAM production up to 10 million units a month, Samsung officials said. Details of the investment amount have not been disclosed. The chip, which uses technology from Rambus Inc. of the United States, is used in equipment requiring a quick memory response. It is used to generate the three-dimensional graphics of Sony Corp's PlayStation 2 game console and integrated in computers that run on Intel's new Pentium IV microprocessor. Through the alliance with Samsung, the largest Rambus chip maker, analysts say Intel appears to be trying to boost sales of its Pentium IV microprocessor. Intel pairs the processor with Rambus-based memory, instead of the more popular synchronous DRAMs. Faster models of the Rambus chip fetch about twice the price of commodity DRAMs. Introduced in November, the new microprocessor received a lackluster market response, while customers complained about the cost of Rambus, which they argue offers little performance benefit considering the price. Intel has privately projected sales of 2 million units of Pentium IV this quarter, but actual sales are running at half that rate, according to ZDNet. By offering financial support for Samsung, Intel wants to reduce the price of Rambus chips while securing a stable supply, analysts say. The alliance will fuel the memory market's shift to Rambus, Merits Securities said. "The agreement will likely help spur demand for Rambus DRAMs, giving momentum for other chipmakers' move to increase output," the stock broker said. The global demand for Rambus chips is expected to reach 250 million units for computers and 50 million for game machines, Samsung said. The company said it provided 53 percent of all Rambus chips last year, which totaled 60 million. 128M Rambus DRAM chips sell for $17 to $18 a piece, while prices of an 128M chip hover around $4 in international spot markets. Reeling from the plummeting prices of commodity DRAMs, major memory makers are racing to take larger shares in the higher value-added Rambus market. Japan's Toshiba, which currently produces 2.3 million Rambus DRAM chips a month, plans to increase production to 8 million beginning September, accounting for 60 percent of all DRAM chips it produces. Elpida Memory, a joint venture between NEC and Hitachi, has also announced that it will increase its Rambus output to 5 million a month in September from the current 2 million. Under the agreement with Intel, Samsung plans to increase its monthly Rambus chip output to 10 million from March and to 20 million from the second half of the year, hoping to grab more than 50 percent of the world's Rambus market. The company is considering cutting back on its production of SDRAM chips. (jjhwang@koreaherald.co.kr) By Hwang Jang-jin Staff reporter 2001.02.28