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Non-Tech : Krispy Kreme Doughnuts, Inc. (KKD) -- Ignore unavailable to you. Want to Upgrade?

To: dkgross who wrote (672)	3/7/2001 4:41:43 PM
From: Jon Koplik	Read Replies (1) \| Respond to of 1001

Krispy Kreme to Move to NYSE; New Ticker Symbol Will Be 'KK' WINSTON-SALEM, N.C., March 7 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc. (Nasdaq: KREM) announced today that its common stock will begin trading on the New York Stock Exchange (NYSE) under the new ticker symbol "KK" on Thursday, May 17, 2001. To mark the company's first day of trading, Scott Livengood, Chairman, President and CEO, will ring the opening bell at the NYSE on May 17. "Our listing on the NYSE marks another important milestone for Krispy Kreme. As stewards of this unique brand, we feel this is a strategic move. We are very excited about Krispy Kreme being represented on the NYSE with other leading consumer brands. Going forward, we remain committed to building shareholder value by focusing on the clearly defined strategy of opening stores in new markets, establishing strong relationships with our customers and communities, and gaining greater market penetration through multiple channels of sales," said Mr. Livengood. "Krispy Kreme has created the recipe for success by satisfying its millions of customers," said NYSE Chairman and CEO Richard A. Grasso. "As a leading branded specialty retailer that has been serving outrageously delicious doughnuts since 1937, Krispy Kreme will be an outstanding addition to the family of NYSE-listed companies." Krispy Kreme has been listed on the Nasdaq National Market under the ticker "KREM" since its initial public offering on April 5, 2000. Concurrent with the NYSE listing, the company's shares will no longer be traded on Nasdaq. "Nasdaq has been very good to Krispy Kreme. I wish to thank Nasdaq for its support and high quality of service," added Mr. Livengood. The 63-year-old North Carolina-based company is a leading branded specialty retailer of premium quality doughnuts, including the company's signature Hot Original Glazed. Krispy Kreme currently operates 177 stores in 28 states. Krispy Kreme can be found on the World Wide Web at krispykreme.com . CONTACT: investors, Michelle Parman, Senior Vice President, Corporate Development of Krispy Kreme Doughnuts, Inc., 336-733-3762, or media, Stephen Millikin of LaForce & Stevens, 212-242-9353, for Krispy Kreme Doughnuts, Inc./