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To: Harvey Allen who wrote (30556)3/6/2001 9:26:54 PM
From: Harvey AllenRead Replies (1) | Respond to of 275872
 
Ruiz cagy about AMD's 1.3-GHz Athlon

By Jack Robertson
EBN
(03/06/01, 04:00:21 PM EST)

SUNNYVALE, Calif. -- The microprocessor market waited eagerly
for AMD Tuesday to kick off the next 1.3-GHz speed grade for its
Athlon MPU -- but the MPU firm reportedly felt under no such
pressure and continued to keep the higher speed chip in the wings.

AMD President Hector Ruiz told a Morgan Stanley Dean Witter
investment seminar that the current 1.1-Ghz and 1.2-Gz Athlon
processors outperformed the Intel Pentium 4 1.5-Ghz systems in
PC WorldBench 2000 tests. He also cited benchmarks run by
Tom's Hardware Guide rating the 1.2-GHz Athlon ahead of Pentium
4 at 1.5-Ghz and overclocked at 1.61 GHz.

Dan Scovel, processor analyst with Needham & Co., New York,
said as long as AMD's current Athlon processors compete well
against the Pentium 4, there is little pressure for the Intel rival to
rush out with a new speed grade.

"AMD can sell all the Athlon and Duron processors they can build
right now. They only need to introduce a higher speed grade when
they see the need. At some point AMD will have to bring out the
1.3-GHz Athlon just to show the market they haven't lost any
technology momentum," he said.

Some Intel supporters claimed that the longer AMD waits to bring
out its next 1.3-GHz Athlon, the more questions may airse whether
it is ready for the market. Others in the AMD camp questioned the
marketing hype solely focused on processor clock speed, asserting
that overall chip performance is what matters. And both sides cite
various benchmark test results to back the rival processors.

An Intel spokesman said he needed more information about the
benchmark tests between the two processors that were cited by
AMD's Ruiz. "We know that the Pentium 4 is unexcelled in the
performance areas for which it has been designed: video streaming,
3D graphics, MP3 and audio streaming, among other functions," he
said.

Ruiz did present an updated AMD roadmap that showed its next
generation Palomino MPU with clock rates greater than 1.2-GHz
will enter production for desktops and mobile this quarter.

A 0.13-micron processor called Thoroughbred will sample in Q4 '01.
A value segment version called Appaloosa will sample in Q1 '02.

Ruiz said the first eighth-generation 64-bit Hammer series
processor, called ClawHammer for one-or-two-way processors, will
sample in Q4 '01 and enter production in the first quarter of 2002.

A 4-to-8-way 64-bit SledgeHammer processor will sample in Q1 '02
and enter production the following quarter, he said.

In flash memory, the AMD chieftain predicted industry sales would
slow down in 2001 to a 50% growth rate to $15.1 billion, compared
to a 133% jump last year.

Industry flash sales would further slow down to a 20% increase to
$18.2 billion in 2002, he added.

Ruiz claimed AMD had a 14.2% global market share in flash ,
second only to Intel's 23.6% share. AMD flash partner Fujitsu Ltd.
had a 11.9% share, he said. Next came Sharp Electronics with
7.9% and Toshiba with 7.6%.

ebnews.com