To: Jenna who wrote (5948 ) 3/6/2001 11:26:24 PM From: puborectalis Respond to of 6445 Japan to Lead World in 3G Mobile Telephony, Former Ericsson Executive Says March 7, 2001 (TOKYO) -- Japan has a vital role to play in the uptake of third-generation mobile telephony such as W-CDMA and cdma2000, said Charles Harvey, Jr. director of Wireless Sales & Market Development of Redback Networks Inc. "Without a doubt, Japan will be the driving force of the world cellular market," he added. Harvey currently serves as the marketing director for wireless services at Redback , a network equipment vendor based in the United States. He made his comments March 1 at a press conference at which Redback's Japanese subsidiary announced its business strategy. Previously with LM Ericsson of Sweden, Harvey was instrumental in promoting the growth of second-generation mobile phones in Korea and Hong Kong. Harvey believes that Japan is now incubating a 3G applications environment that will be foremost in the world, where we'll see a whole slew of new business applications evolve specifically for cell phones. As evidence for his prediction, Harvey notes that two 3G mobile communication systems will compete for dominance in Japan: the W-CDMA system supported by the NTT DoCoMo Group and the J-Phone Group, and the cdma2000 system that KDDI plans to provide. In Harvey's opinion, each carrier will provide functionality for personal location services via 3G mobile phones. But as the competition heats up, they'll start competing with one another in how they leverage that functionality. That will give rise to a huge variety of marketing applications for providing information optimally matched to the location of each cell phone user, he said. As an example of the possibilities, Harvey suggested that an oil company might deliver electronic coupons for purchasing gas at discount prices to the cell phones of people located near gasoline stations. "With two different communication systems competing for supremacy, we'll undoubtedly see all sorts of other applications emerge that nobody has ever imagined before," Harvey said. Related story: Ericsson, J-Phone Team for 3G Mobile Telecom Services (Nikkei Computer)