DSNY Destiny Media Technologies Announces Clipstream license to weather.com
Business Editors
VANCOUVER, B.C.--(BUSINESS WIRE)--March 7, 2001--Destiny Media
Technologies (OTCBB:DSNY)
weather.com to Use Destiny's Advanced Audio Streaming Technology
to Deliver Audio Reports Directly From Web Site
Destiny Media Technologies, Inc. is pleased to announce
weather.com as the latest customer for Clipstream(TM) audio streaming
technology.
Clipstream(TM) audio will be used to deliver current national and
regional weather forecasts on the world's leading weather Web site,
weather.com. Visitors to weather.com will simply go to the site,
choose their region in the rich media section, and click to listen.
High quality audio will then instantly stream the latest forecast,
which will be updated up to six times daily.
Destiny VP Sales, Mark Toffoli is pleased with the high profile
this relationship will bring. "With an average of 300 million page
views per month, weather.com is the clear leader in their field and
one of the top Web sites in the world. The adoption of our rich media
Java based streaming by a large information portal like weather.com
brings the value of our solution to life when we are introducing
others to Clipstream(TM)."
Consistently rated in the "Top Five" for "News, Entertainment, and
Information web sites" by Media Metrix , weather.com features current
conditions and 10-day forecasts for over 77,000 cities world wide,
along with local and regional radars and weather information that
helps users plan for their everyday lives.
weather.com is a Media Metrix "Global 50" website, which means it
is one of the top fifty sites in the world for traffic. As of January
31, only 21 Websites in the US had more than the 10.4 million unique
users, which visit weather.com each month.
(http://us.mediametrix.com/data/thetop.jsp)
Jody Fennell, VP/ Executive Producer at weather.com, states
"Destiny's rich media solution provides us with the high quality
experience weather.com visitors expect. Destiny's solution was
extremely easy to implement and they have provided a superior level of
support and service to help us implement the technology."
David Lawrence, Destiny CEO speaks to the market acceptance of
Clipstream(TM). "The Clipstream product suite has evolved
substantially as a direct result of ongoing customer input. The
current version of our product is being readily accepted by the market
place as is evidenced by this latest contract. We are excited by how
quickly the market is changing and moving to java based streaming. We
are on track to becoming the market leader in this important and
growing segment of the streaming business."
Clipstream(TM), a proprietary technology developed by Destiny,
enables the delivery of streaming audio directly from a banner, e-mail
or web page using industry standard platforms without the need for an
external player or plug-in. As a java-based technology, Clipstream(TM)
audio can be heard by approximately 93% of web users on a combination
of machines (PC, Mac, Unix, and Linux) and the consumer is not
required to download or configure a player. To ensure the highest
quality audio experience, Clipstream(TM) also automatically detects
the user's connection speed to deliver the most appropriate stream
size.
Current player based solutions such as Real Player (RNWK: Nasdaq)
or Windows Media Player (MSFT: Nasdaq) require a special server and an
external player. Because Clipstream(TM) is java based, it is natively
supported by standard HTTP serving infrastructure and HTML e-mail
programs.
Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader
in developing easy-to-use tools and enabling technologies to
distribute digital media through the Internet. The company's suite of
streaming and downloadable products includes: MPE(TM)
(http://www.destinympe.com), a complete, secure media distribution
system that provides e-commerce and digital rights management directly
from within an MP3-compatible multimedia file; Clipstream(TM)
(http://www.clipstream.com), a java-based tool which enables web
pages, e-mail and banners to stream audio without the use of a player;
Video Clipstream(TM) (http://www.videoclipstream.com), a prototype
technology for embedding streaming video into a web page or e-mail;
and the RadioDestiny Broadcaster(TM) (http://www.radiodestiny.com),
which allows a user to webcast live or scripted internet radio from a
computer to anyone on the Internet. Established in 1991, the company
is headquartered in Vancouver, Canada.
About weather.com
weather.com, The Weather Channel(R) Web site, is the world's
leading source of weather on the Web. weather.com is consistently
ranked among the top single-content site on the Web by Media Metrix
and one of the leading news and information site by
Nielsen//NetRatings. Averaging 300 million page views and 13 million
unique users per month, the weather.com network offers comprehensive
forecasts for more than 77,000 locations worldwide and provides
relevant content to help users plan for everyday life. Additionally,
weather.com is the leading provider of broadband and wireless weather
products accessible through high-speed Internet services, phones,
pagers, Palm Pilots, and other personal digital assistants.
Partnerships include America Online, ESPN.com, ABCNews.com,
Excite@Home, Verizon Wireless, Sprint PCS, Nokia, AT&T Wireless,
AvantGo, and Palm Computing.
"Safe Harbor'' statement under the Private Securities Litigation
Reform Act of 1995: This release contains forward looking statements
that are subject to risks and uncertainties, including, but not
limited to, the impact of competitive products and pricing, product
demand and market acceptance, new product development, reliance on key
strategic alliances, availability of raw materials, the regulatory
environment, fluctuations in operating results and other risks
detailed from time to time in the Company's filings with the
Securities and Exchange Commission.
--30--dsp/in*
CONTACT: Destiny Media Technologies, Inc.
Media: Ed Koolic, 604/609-7736 ext.224
ed@dsny.com
or
Destiny Media Technologies, Inc.
Investment Community: Arni Johannson, 604/609-7737 ext.239
arni@dsny.com
or
weather.com
Angela Herndon, 770/226-2897
aherndon@weather.com
KEYWORD: INTERNATIONAL CANADA
INDUSTRY KEYWORD: INTERNET
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