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To: microhoogle! who wrote (119873)	3/9/2001 4:16:14 PM
From: Skeeter Bug	Respond to of 164684

mb, the net has created a HUGE shift in consumer behavior. shoving ads down peoples' throats doesn't work well on the net. why? i can hit a bookmark or two and check the 100 lowest prices for that product. what matters is the content of the ad. if you aren't the lowest cost sellers with a decent reputation, you are toast. i have argued that reducing consumer ignorance is bad for business over the last three years. i've seen nothing to prove me wrong. compare margins on net companies vs b&m companies. b&m companies win hands down. why? folks don't have easy access to information whil in a b&m store. they buy what they need. the effort required to save $2.00 costs more than $2.00 in inconvenience. not so on the net. i know very wealthy folks who love to brag about their net deals.