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Strategies & Market Trends : ahhaha's ahs -- Ignore unavailable to you. Want to Upgrade?

To: Ilaine who wrote (1452)	3/10/2001 1:00:45 AM
From: GraceZ	Respond to of 24758

The return on investment was incredible. Yup. Those guys make the big bucks. My clients that are designers used to carry the printing cost and then make a straight percentage mark up on the whole job. It was a sizeable chunk of change for them and because of it they could under bid their design services. Two things started happening, a few clients went out of business leaving the designer with a printing bill that was many times more than their design fee and clients started figuring out they could get a better deal from the printer if they negotiated and paid for the printing directly. Actually there was a third thing.....China. Really good cheap printing. When your documents are digital and you have overnight delivery for proofs, who needs to use an expensive domestic printer? I'm curious to know if the return on investment is still as high as it was back in 1985. The late eighties and early nineties for me saw the biggest most expensive jobs I ever worked on.....it's been squeeze squeeze from there. Since everyone I worked for was marking up my work to their client, they were actually happier if I gave them a higher bid. "We don't care what it costs, just get it there by......" It didn't take too much time before the final clients got hip to that. To make up for the loss of mark up income then my clients started wanting to negotiate discounts and I, in turn, squeezed my suppliers. Right now everybody is pretty much squeezed out.