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To: Kevin Podsiadlik who wrote (119992)	3/10/2001 7:24:22 PM
From: Glenn D. Rudolph	Respond to of 164684

Indeed, a major component of the long-term bearish case on YHOO is the notion that they will not be able to start charging for their services. And, indeed there have been instances where YHOO has attempted to do so and failed (the PayDirect service comes to mind). I agree this comes to mind, added mail box space also comes to mind. The question remains to whom are they focusing their marketing? I believe there is a market here for small to medium size businesses and some employees such as sales personel for larger firms. The PayDirect is a consumer service. I doubt we will see the consumer paying for many services near term of any kind. I think they'll eventually pull it off, but I'm not of that as sure as I used to be. I believe they will too but they need to market this through methods other than just a link on their site. I noticed email to their registered users marketing the voice mail and the voice to email service. They did a good job promoting that but they were promoting it for free. One of those thirty day free trials would work better in my opinion and then either a monthly or yearly fee making the yearly fee to be less than paying monthly. Glenn