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To: patron_anejo_por_favor who wrote (78512)	3/11/2001 2:56:51 PM
From: Les H	Read Replies (2) \| Respond to of 436258

Priceline Pre-announces 2002 Bankruptcy Stamford, Conn. (SatireWire.com) — In a highly unusual move, Priceline today pre-announced its 2002 bankruptcy in an apparent attempt to lower expectations and give the company the potential to surprise on the upside. While negative pre-announcements are common, they usually regard quarterly earnings and are issued to fend off shareholder lawsuits and soften the blow of a weak earnings report. A bankruptcy pre-announcement is highly irregular, but analysts credited the struggling "Name-Your-Own-Price" service for seizing the initiative, and predicted it will be a brilliant tactical move. "With the bad news from Priceline lately, everybody's been waiting for the next shoe to drop, and I think the stock was only going to drift lower," said Prudential Bache analyst Claire Ingstrom. "By pre-announcing its bankruptcy, Priceline's stock takes a hit now, but it opens up the possibility that down the line, it can surprise on the upside. Frankly, not going bankrupt is the only upside the company had left."