Day-Traders Have a Rough Day Watching for Market Bounce
Montvale, New Jersey, March 12 (Bloomberg) -- Andy Tutak leans toward his computer screen about 12:30 p.m. New York time and clicks on the Nasdaq Composite Index screen. The graph shows it's down about 100 points, though beginning to move up.
``It looks like it's bounced off the lows, but we've seen this kind of false turnaround before,'' says Tutak, 34, who left a job with a commercial developer a year ago to trade stocks at All- Tech Direct in Montvale, New Jersey, a nationwide firm that provides market access to independent investors -- day traders -- like Tutak.
The 30 traders seated in front of computers around the room study the rapidly moving columns of numbers and trade comments --
``Look at Sun,'' says one; ``Where's Cisco?'' asks another. Then conversations trail off as they focus on the screens, buying and selling in a mouse click, trying to profit from the market's shift in direction. An hour later, it has shifted again, and is headed to a new low.
By the close, the Nasdaq Composite Index was under 2000 for the first time in more than two years, dropping 129 points, or 6.3 percent, to 1923.67.
For day traders, the goal is to go home with nothing but cash. Sun Microsystems Inc. and Cisco Systems Inc. provided plenty of opportunities for traders with good timing: Sun fell to as low as $16.50, then rebounded to as high as $18.31 before closing at $17.06; Cisco, which helped spark today's decline when analysts revised profit forecasts after the company said it would cut 8,000 jobs amid slowing demand, was as high as $20.13, and as low as $18.38, before closing at $18.81, down 8.8 percent.
`Sleep at Night'
``If you're day trading, it means you come in, try to identify the market's momentum, get in, get out and go home and sleep at night,'' said Harvey Houtkin, 52, All-Tech Direct's chairman and chief executive officer, who started the company in 1997.
About 7,000 day traders in the U.S. account for as much as 10 percent to 15 percent of the Nasdaq Stock Market volume, a U.S. Congressional study found.
All-Tech's clients include doctors and dentists, firemen and cops, the young and the old, said Houtkin. Though the day-trading phenomenon accompanied the rise of Internet and other computer- related stocks in 1998 and 1999, a good trader can just as easily make money in a falling market, Houtkin said. In its classes for traders, the firm emphasizes: ``Go home flat,'' with no outstanding positions, said Houtkin.
Hoping for Bargains
``The Nasdaq's at 1900 -- another 19 days like this and we'll have some real bargains,'' Tutak joked.
Still, even for All-Tech's more-experienced proprietary traders, who work out of the company's Edgewater, New Jersey, office, just across the Hudson River from Manhattan, today was rough.
``Right now, you just have to be patient,'' Maria DePasquale, 38, said. ``A lot of people are looking for the bottom, but there are some very violent moves to the downside.''
As recently as a few weeks ago, traders might expect a partial recovery of the markets by the close, said Diego Laserna, 33, another All-Tech trader.
``Now the dead-cat bounce is just dead,'' Laserna said.
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