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To: mr.mark who wrote (17744)3/17/2001 11:26:25 PM
From: SIer formerly known as Joe B.  Read Replies (1) | Respond to of 110631
 
The end of an era with Microsoft
news.yahoo.com
Saturday March 17 10:15 PM EST

By Mary Jo Foley, ZDNet News

It's the end of an era. After three years of dogging
Microsoft (and a few other software companies) in my
weekly column for ZDNet News, I am moving on.

I will be continuing to write about Microsoft and
other companies, but in a new venue that has yet to be
publicly announced. Stay tuned.

It's been a wild ride covering Microsoft as a beat
reporter, pretty much full-time for the past eight years.
I've had a chance to see the company grow, hunker
down in full siege-mentality mode, and jump through hoops to reposition
itself from a shrinkwrap software company to an Internet company, and
then, to a hybrid software-as-a-service vendor.

My best revenge: I've outlasted a number of the Microsofties I've covered
during my tenure (including at least one executive who tried to have me
removed from my job). My worst disappointment: That despite what I
consider fairly strong proof offered by the U.S. DOJ and 19 state attorneys
general that Microsoft abused its monopoly power, the company is likely
to walk away with little more than a light slap on the wrist. And largely
because a judge couldn't keep his mouth shut.

The markets in which Microsoft matters--and is trying to matter--have
changed substantially in the past decade. Sure, desktop operating systems
and applications are still Microsoft's bread and butter, but the company has
nearly saturated the market for these products. As Microsoft diversifies
into ventures as far-flung as gaming consoles, small-business software for
rent and e-mail-by-phone technology, the Microsoft we know today will
look little like the Microsoft of tomorrow.

But don't expect Microsoft to completely change its spots. If there's one
thing at which Microsoft excels, it's changing the rules of the game before
most of its competitors know what hit them. Watch Microsoft's Hailstorm
Web-services building-block unveiling next Monday for proof of that. If
you thought instant messenging was just a chat-platform dominated by
AOL, think again. And if you thought Microsoft was devious in
embedding its Internet Explorer browser in its operating systems and other
products, you ain't seen nothing yet...

I want to take this opportunity to thank those, inside and outside
Microsoft, who have helped me do my job over the past several years.
Taking a page out of the book of those wild and crazy gals who throw the
Microsoft Geek Fest bashes and pen those witty invites, I offer this little
ditty:

A sweet goodbye to the Evil Empire
From this one-time Unix reporter who was for hire
You may not believe you will miss me when I'm gone
But you might change your tune before not too long.

Just wait until you find yourselves trying to explain
To new reporters things like WSDL, Hailstorm or rain
(RAIN?) And without me, who will inspire
Code name chases, raging like wild fire?

Best of luck in your transition to services vendor
But don't forget: better to have cash in hand than be a software lender;
Keep your contracts clean and resist temptation to act like thugs
Even when a flagship product ships with 63,000 bugs.

Thanks for reading. If you have any parting thoughts (or pot shots),
TalkBack below.