WSJ - MicroStrategy CEO asks people to deliver out their shares, to stop short sellers.
  April 20, 2001 
                     MicroStrategy Skyrockets                    In Bid to Stop Short Sellers
                     By AARON ELSTEIN and NICOLE HARRIS                     Staff Reporters of THE WALL STREET JOURNAL
                     MicroStrategy Inc., the software maker that has struggled with an accounting                    scandal, earnings shortfall and other turmoil, took a highly unusual step                    Thursday that lifted its depressed shares by 76%.
                                            In a letter to shareholders released before the                                           market had opened, MicroStrategy Chairman                                           and Chief Executive Michael J. Saylor urged                                           investors to take steps to "combat short                                           selling" of the company's shares. Mr. Saylor                    wrote that while MicroStrategy's stock has been hurt by generally dour                    sentiments surrounding technology stocks, the company's current share price,                    down 98% from its all-time high of $333 in March 2000, can also be attributed                    to "heavy selling pressure from short selling."
                     MicroStrategy, based in Vienna, Va., makes software used to uncover                    operational trends based on a company's corporate databases. The company                    has struggled since it said it would restate financial results for 1997, 1998 and                    1999. On March 20, 2000, the day the company first announced its accounting                    woes, MicroStrategy shares plunged 62%, shaving off about $11 billion of                    market value.
                     Since then, the company has resolved shareholder suits and a Securities and                    Exchange Commission investigation of its accounting practices, agreeing to                    pay fines and court settlements valued at about $140 million. It recently                    unveiled a restructuring plan focused on its core "business intelligence''                    software.
                     Amid these troubles, the company has been targeted by short sellers. These                    investors benefit from a falling stock price by selling borrowed stock that they                    hope to replace later with cheaper shares.
                     James Pickrel, an analyst at J.P. Morgan H&Q in San Francisco, said Mr.                    Saylor's letter was highly unusual -- and apparently effective. "I haven't seen                    anything like it before," he said.
                     Investors seemed to concluded that it will now be more difficult to short                    shares of MicroStrategy. At 4 p.m. Thursday, MicroStrategy's stock traded up                    $2.27, or 76%, to $5.24 on the Nasdaq Stock Market.
                     MicroStrategy Treasurer Bill Chatterton said the company released the letter                    because short-interest levels in the company had reached nearly 5.8 million                    shares in March, or more than 20% of the company's publicly available stock.                    He said he received several calls Thursday from investors saying they would                    heed Mr. Saylor's request.
                     "We determined it was necessary to make a statement about what we thought                    has been going on in our stock," Mr. Chatterton said. "We're pleased with the                    initial response from our investors."
                                          In Mr. Saylor's letter, the CEO instructed                                         shareholders to notify their brokers that they                                         want their MicroStrategy shares registered in                                         their own names, rather than with their brokers.                                         He acknowledged that shareholders might have                                         to pay some expenses because of the paperwork                                         involved.
                     "We think this is a small price to pay for relieving the heavy short-selling                    pressure on our stock," said Mr. Saylor, who is MicroStrategy's largest                    stockholder with a 43.4% stake.
                     Mr. Saylor's letter also updated investors about the company's restructuring                    plans and the refinancing of $125 million in convertible preferred stock. He                    added that a federal court had approved a settlement with shareholders who                    sued after the company said last year it would restate earnings for the prior                    two years. But the letter quickly turned into a plea for help against short sellers                    of MicroStrategy stock.
                     Corporate executives ordinarily are loath to comment on their company's stock                    price. It is also unusual for top managers at widely followed companies to                    blame short-sellers for dragging down their stock's price. But on                    Internet-message boards, fans of penny-stocks often urge posters to "call in                    your certs" -- meaning call their brokers so they can get their stock certificates                    so that brokers can't lend the shares to short sellers. Such calls to action,                    however, are rarely effective in halting a falling penny stock.
                     MicroStrategy's move recalls steps taken by Conseco Inc. shareholder Irwin                    Jacobs, a Minneapolis financier, in July 2000. Mr. Jacobs, who at the time held                    about 5% of Conseco, took out a sizable advertisement in The Wall Street                    Journal, published by Dow Jones & Co., which also publishes WSJ.com. In                    the ad, Mr. Jacobs blamed short-sellers for depressing the stock price and                    asked holders to insist their brokers not loan their Conseco shares to short                    sellers.
                     Analysts said Mr. Saylor's letter was a creative step but noted that executives                    should concentrate on the company's performance. "Short selling is one of the                    reasons the stock has been depressed, but the company needs to focus on                    what they control -- executing," said David Hilal, an analyst with Friedman,                    Billings, Ramsey in Arlington, Va.
                     Earlier this month, the company warned that first-quarter earnings would fall                    short of expectations and cut 600 jobs, or about one-third of its work force. In                    December 2000, the company said it would trim its payroll by 10%.
                     Write to Aaron Elstein at aaron.elstein@wsj.com or to                    nichole.harris@wsj.com.
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