To: Amy J who wrote (130449 ) 3/20/2001 1:21:42 PM From: Proud_Infidel Read Replies (1) | Respond to of 186894 Intel CEO Barrett Describes Keys to Growth of Wireless Internet Sees Standards-Based, Simple-to-Use Devices Easily Working Together LAS VEGAS--(BUSINESS WIRE)--March 20, 2001--Intel Corporation Chief Executive Officer Craig Barrett today outlined key issues the wireless communications industry must address in order to advance to the next growth cycle. In an appearance at the Cellular Telecommunications & Internet Association (CTIA) Wireless 2001 conference, Barrett stated that a strong focus on new wireless services that work across different types of devices and development of standards-based technologies are essentials required for growth. Barrett noted that Intel has four chip and system architectures for the Internet, including one designed to address wireless industry requirements for a standards-based platform. Future wireless growth will be driven by scalable applications and services that work together across multiple devices according to Barrett. As new wireless devices incorporate Internet technologies and the number and variety of such devices increase, it's important that they be able to communicate with each other effectively. The devices and systems must deliver voice, data, messaging, multimedia and entertainment seamlessly between one another. Just as the cell phone has allowed instantaneous communication, the Internet requires instantaneous access and the ability to share data. As these two technologies converge in the next generation wireless network using 2.5G and 3G phones, the industry must cooperate to ensure interoperability. ``The challenge in enabling the wireless Internet is to be able to deliver services to the customer across multiple devices,'' said Barrett. ``The only feasible way to provide the same content in a variety of form factors is by relying on standard platforms and architectures.'' In addition, wireless applications are currently based on a model that forces applications to be written specifically for each particular device, requiring them to be qualified for specific networks. This makes it difficult for handheld communications devices to share information with each other and slows the development of new applications and uses. As one of Intel's four architectures for the Internet, the company has introduced the Intel® Personal Internet Client Architecture (Intel PCA), a platform that allows different computing and communications equipment to work together seamlessly. Consisting of interchangeable hardware and software building blocks, the architecture enables wireless hardware and software solutions providers to offer a wide range of enhanced services across standards, generations and geographies. By separating the communications and computing elements within a device, PCA provides a platform for quickly building new applications without having to qualify an entirely new communications device for deployment. PCA aims to put the power of thousands of individual software vendors behind creating new and innovative applications for wireless communications. As an example of the benefit of standards, Intel's CEO noted that Europe, Asia and Japan are much further along than the United States in providing new wireless services to customers. These regions have been able to agree on a single standard for cellular transmission and as a consequence, service providers have been able to move more quickly to provide innovative services to customers. ``North America lags the rest of the world when it comes to providing innovative wireless services,'' said Barrett. ``To avoid falling further behind, we must all work together to ensure it's as easy as possible to bring scaleable, user-friendly wireless Internet services to market. ``As wireless communications comes to the Internet, we believe it's moving in Intel's direction,'' he continued. ``Intel is already inside about two-thirds of all cell phones. Our goal moving forward is to provide the standard building blocks that will make it easier to develop new applications and help ensure that all manner of wireless communications and computing devices can work together seamlessly. We believe this is crucial to driving growth in the industry.'' Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom. Third-party marks and brands are property of their respective holders.