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Technology Stocks : Nokia (NOK) -- Ignore unavailable to you. Want to Upgrade?

To: Eric L who wrote (9945)	3/20/2001 2:11:00 PM
From: Eric L	Respond to of 34857

re: 'simple, reliable and drop-dead cool.' >> Nokia Launches 3300 Handset Series 4U Wireless Week Kristy Bassuener March 20, 2001 Tunes pumped loudly at the Las Vegas Hard Rock Hotel and Casino, where Nokia unveiled its new 3300 handset series to several hundred of its closest friends. The launch party was lavish -- a faux Dolly Parton, at least one Elvis Presley and a Tina Turner look alike circulated sushi-munching, Finlandia vodka swilling guests. A Jay Leno impersonator emcee and a very bona fide David Spade primed the crowd before the phones were unsheathed on pedestals throughout the room. The phones themselves didn't look too different, but the concept behind them is, said Rich Gerson, senior vice president of marketing for Nokia Americas. The company's 'u make it u' campaign may look like a song title from Prince's earlier years, but it is the product of well-honed research on the 19-to-24 year old age demographic. Young people tend to spend more to look cool -- at times more than the free-spending Baby Boomer generation, Gerson said. Also, most look at what they buy as an expression of themselves. The result? The 3300 TDMA and 3200 CDMA phones, with exchangeable front and back color plates in chic and bright colors. The phones have vibra-shock games, as well and messaging and chat functionality. Nokia's tightly-focused target market wants this kind of product, Gerson claimed, pointing out it's 'simple, reliable and drop-dead cool.' << - Eric -

To: Eric L who wrote (9945)	3/20/2001 3:54:53 PM
From: Graham Perks	Read Replies (1) \| Respond to of 34857

Eric L said: > NOK still leaving the American GSM operators in the ditch I guess ... nothing for them at CTIA? Come now, Nokia already (just recently) released the 3390 for American GSM operators. The TDMA line-up is catching up with that, and has got itself a very nice phone. The CDMA 3285 appears, from the picture on www.nokiausa.com, to have very little in common with the 3210. For starters, it has an external antenna (I thought we were well past those days!) and two softkeys - it looks more like a very fancy 62xx with button style from that "blue" phone targetted at Asia (the 8250 IIRC).