To: A.L. Reagan who wrote (164471 ) 3/20/2001 4:24:33 PM From: D.J.Smyth Read Replies (1) | Respond to of 176387 msft still moves the market, up 38%: that is, from $1 whatever to $1.5. what to do, what to do (i believe DellVentures passed on these shares before it went public. but, andy seybold's team likes esim. msft working hard to enter such CE applicable space as automotive wireless) Microsoft and e-SIM Collaborate to Deliver Advanced Simulation and Automatic Code Generation Technology For Windows CE for Automotive Platform REDMOND, Wash., March 20 /PRNewswire/ -- Microsoft Corp. (Nasdaq: MSFT - news) and e-SIM Ltd. (Nasdaq: ESIM - news), the leading provider of advanced simulation technology and services, today announced plans to join forces to develop an interface between e-SIM's RapidPLUS(TM) product and Microsoft® Windows® CE for Automotive. The companies also will collaborate on marketing activities to highlight the benefits of their combined effort for the automotive development industry. (Photo: newscom.com ) With the RapidPLUS development solution, teams can precisely simulate the appearance and behavior of a product's human machine interface (HMI) in a codeless, menu-driven work environment. It will enable product designers and engineers to use Windows CE for Automotive controls and related functions throughout the entire development and production process, significantly reducing design costs and time to market. Windows CE for Automotive provides a common operating system platform for advanced in-vehicle computing devices. Car manufacturers benefit because they can choose devices from a broad range of suppliers and match the best hardware and software components from each supplier to create superior systems. ``The automotive industry is an important area of focus for Microsoft,'' said Gonzalo Bustillos, director of business development and marketing for the Automotive Business Unit at Microsoft. ``We are always looking to work with leading companies that will help our customers reduce design costs and time to market.'' Several Windows CE for Automotive customers are already using RapidPLUS to simulate and develop user interfaces for future car multimedia products. ``Working closely with Microsoft will ensure better synergies between the two products as Microsoft and e-SIM add new features to their future product releases,'' said Uri Yaffe, senior vice president for corporate sales at e-SIM. ``We expect this cooperation to enhance and accelerate RapidPLUS' penetration in many sectors of the electronics industry, specifically with large, existing Microsoft customers in this segment.''