To: Eric L who wrote (9969 ) 3/21/2001 7:32:32 AM From: Eric L Read Replies (1) | Respond to of 34857 re: "Buck" at CeBIT on Nokia "Style Engines" The former Vodafoner, now consultant to the wireless masses, who openly states that his firm "continues to closely watch Nokia with skepticism" evidently likes the term "Style Engine" ... it does have a ring. >> Nokia Waxes Lyrical Over New Style Engines ("Phones") Simon Buckingham Mobile Lifestreams 21 March 2001 Dry and dull industry analysts like myself used to dry and dull press releases were in with a pleasant surprise today when Nokia announced its new phones at CeBIT. In a press release mysteriously titled "New Nokia style engine makes debut", Frank Nuovo, Chief Designer, Nokia Mobile Phones gushed: "The Nokia 8310 is the ultimate personal phone, a chameleon that can take on a multitude of potential color combinations with its tridimensional surface decor". The 8310 press release continued: "Shiny chrome surface finish on the main function keys, power key, bezel around the display, and battery release button afford it dazzling detail. It also flaunts a white backlight. It is urban and independent, focused yet casual, making it a phone as unique as its individual users. Overlapping translucent surfaces and colors make the beauty of this phone more than skin deep." In its clear excitement, Nokia even manages to create a new English word when it tells us that: "Nokia also today introduced a recreative new WAP-enabled phone for the broader audience, the Nokia 3330." Frantic attempts to decipher what "recreative" means using Mobile Lifestreams' comprehensive MobileJargonBuster.com database have as yet failed to reveal what this yet another new acronym stands for. "Style engine" is now however expected to enter into the mobile consultant's much have vocabulary. Mobile Lifestreams immediately rushed to add MobileStyleEngines.com to its stable of over 650 mobile domain names. A picture paints a thousand words, but Nokia at least manage to capture some of the magic of these devices with their expressive descriptions. Hopefully customers will feel the same way. << - Eric -