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Technology Stocks : Son of SAN - Storage Networking Technologies -- Ignore unavailable to you. Want to Upgrade?

To: J Fieb who wrote (2992)	3/21/2001 11:12:12 PM
From: J Fieb	Respond to of 4808

Warner/Elektra/Atlantic Sidesteps Lure of 'Simple-Sounding' Solutions Streamlines Data Management with 30-Terabyte EMC CLARiiON Network to the Tune of Cost Savings, Faster Turnaround of Customer-Critical Projects HOPKINTON, Mass.--(BUSINESS WIRE)--March 21, 2001-- Stereo components larger than sofas and vinyl records of the 1980s are quickly morphing into laptop computers loaded with music downloaded from the Internet. As the national debate about music copyright protection continues, online music is gathering such force that the Internet has rapidly emerged as a key channel for music distribution. As a result, paid music downloads, online storage services known as music lockers and online music subscriptions are expected to experience major revenue growth in the coming years. Warner/Elektra/Atlantic (WEA), the $3 billion manufacturing and distribution operation of Warner Music Group/AOL Time Warner, Inc., is standardizing on an EMC E-Infostructure to ensure that it can harness this digital music explosion to its advantage while continuing to grow its high-volume packaged goods business of music tapes, CDs and DVDs. WEA's 30-terabyte EMC CLARiiON information storage network has enabled WEA to shed the complexity and cost burdens of alternative storage solutions billed as ``simple to manage.'' With its EMC information storage network, WEA already has paved the road toward virtually limitless information storage expansion and streamlined information management. Ann Caffey, Senior Vice President of IT for WEA, said, ``EMC's storage network is the most simplified and cost-effective way to manage information storage that I have come across in a long time. Other solutions may start out simple but, as the storage environment grows, information management headaches and high costs are sure to follow. Had we not understood the breadth of the EMC offering and opted for other vendors' approaches, it no doubt would have been a painful waste of valuable resources and would have detracted our energies away from crucial revenue opportunities.'' Mike Streb, WEA's Senior Director, Technology Architecture, added, ``The expansion of our information storage is driven largely by our move toward digitally storing all of our music, associated graphics and marketing materials - all of which require hefty amounts of storage. In the last year alone, our storage needs have increased 1,000 percent. EMC is the only vendor that can handle that kind of growth in an efficient, intelligent way.'' ``EMC has helped us move swiftly toward a business model that embraces digital music and Internet-based distribution,'' Caffey said. ``As we move more data onto EMC, our storage management costs are decreasing, and our accessibility to our digital assets is rising. We have increased our efficiency and productivity since we can move around EMC-stored data with the click of a mouse rather than hauling in a new box every time we add a new application or a project grows. These improvements have enabled us to dramatically speed up the pace of converting business ideas to real products and other initiatives.'' ``Another example of EMC's flexibility is its support of both our Sun and Compaq Windows NT environments,'' said Streb. ``A primary goal of a SAN is interoperability, yet so many other SAN vendors lack this capability. EMC is clearly leading the industry in interoperability with other platforms and support of open technology standards.'' Mike Ruffolo, EMC's Executive Vice President of Global Sales, Services and Marketing, said, ``WEA has placed its confidence in EMC to direct it through the critical and complicated mandate of managing music, graphic and e-business information assets that are widely dispersed and have soaring capacities. WEA has instead built an EMC E-Infostructure that has so streamlined the complex task of information management, WEA has been freed to focus more wholly on its core business.'' WEA, based in Burbank, Calif., has standardized on EMC CLARiiON for applications ranging from e-business to manufacturing to sales. WEA also relies on EMC Navisphere and Access Logix software for efficient information management. Sounds like EMC really wanted this reference music deal, but it shows how the storage needs of dotbombs will soon be replaced by larger, hungrier, experienced, greedy players, who see opportunity out there. First music than video.