To: Zeev Hed who wrote (68746 ) 3/21/2001 7:28:49 PM From: Don Green Respond to of 93625 O.T. ? Hyundai founder dies Hyundai Founder Chung's death certain to change Hyundai Group's future Called as the "loss of the myth" to the Hyundai Group, Chung Ju-yung's death is expected to change the future path and status of the nation's largest conglomerate. Watchers say Chung's death will create a psychological panic among the Hyundai people because he has been considered as a symbol of Hyundai's spirit of challenge as well as a trailblazer. Although he has long been a mere mentor for Hyundai and the company has already begun breaking itself into smaller conglomerates, his absence is likely to have a considerable impact on the group's direction. Among other things, the breakup of the largest conglomerate is expected to speed up, while Chung's death may prompt his sons to strengthen their bondage, creating a synergy effect among the separated groups. Despite its assets of 106 trillion won, Hyundai has long lost its status as the nation's largest conglomerate when Hyundai Engineering and Construction Co. (HEC) fell into a liquidity crisis last year. Due to HEC's cash crunch, the market has not trusted Hyundai and branded it as a typical group saddled with debts and managed poorly. Faced with the loss of market confidence, Chung Mong-hun, who has inherited Hyundai's chairmanship from his father, has taken an emergency measure to splitting the conglomerate into smaller groups. Under a "breakup scenario," Hyundai plans to sell its financial units, including its brokerage unit, to American International Group and separate Hyundai Electronics Industries and Hyundai Heavy Industries by the end of this year. That means that Hyundai will be reborn as a "mini group" centering around its virtual holding companies, HEC and Hyundai Merchant Marine Co. In such a case, Hyundai's assets will decline to 24.2 trillion won, ranking it as the fifth largest conglomerate. Hyundai Motor Co. and Kia Motors Co., separated from the parent group, will have assets of 35. 7 trillion won and emerge as the fourth biggest business group. Chung Ju-young's eldest son, Mong-koo, controls the auto units. Hyundai Electronics Industries will rank as the sixth largest conglomerate with assets of 20.8 trillion won, while Hyundai Heavy Industries controlled by Chung Mong-jun will have assets of 12 trillion won, placing it ninth among local conglomerates. "Following the death of Chung who was a central figure of the Chung family, the separation of Hyundai companies is expected to gain greater momentum and become clearer," an analyst said. Others predict that the death of the "king chairman" may come as an opportunity for Hyundai to further promote its status. If the three brothers cooperate and join forces in the wake of their father's death, Hyundai is expected to serve as a catalyst for boosting credibility by creating a synergy effect. However, there is also suspicion that such a synergy effect is unlikely to become a reality since there is so much bad blood among the brothers due to a fight over Hyundai's chairmanship last year. Following Chung's death, Hyundai's most urgent task is to solve the liquidity problems of HEC, Hyundai Electronics and Hyundai Investment Trust and Securities Co. Unless Hyundai overcomes the liquidity problems of the three companies, the conglomerate may plunge into the biggest crisis in its history, watchers said. (yskwak@koreaherald.co.kr) By Kwak Young-sup Staff reporter 2001.03.22