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To: John Rieman who wrote (50702)	3/23/2001 5:27:10 PM
From: SC	Read Replies (1) \| Respond to of 50808

Shenzhen DIC Information Technologies Supports Philips Semiconductors' Nexperia Home Entertainment Engines in Advanced Set-Top Box Designs biz.yahoo.com Philips Semiconductors' Nexperia(TM) Home Entertainment Engines Enable Shenzhen DIC Information Technologies to Drive Breakthrough Interactive Services Throughout Asia BEIJING, March 23 /PRNewswire/ -- Philips Semiconductors, a division of Royal Philips Electronics (NYSE: PHG; AEX: PHI) today announced industry support for its next-generation consumer set-top box (STB) chip solution from Shenzhen DIC Information Technologies Co., Ltd. (DIC), a leading China-based set-top box manufacturer. DIC is readying advanced, interactive STB box designs based on the pnx8320 Nexperia(TM) Home Entertainment Engine for its service provider customers throughout Asia. With the ability to combine digital video, audio, graphics and Internet content into highly interactive program material, the pnx8320 Nexperia(TM) Home Entertainment Engine enables DIC to deliver its service provider customers a completely new tier of digital subscriber services. In addition to enhancing TV content, new services will include personal video recording, t-commerce and Internet browsing. ``As cable television extends across Asia, we are integrating world-leading technologies for expanding interactive services, while driving down equipment costs,'' said Mr. Danwei Shi, vice president and chief engineer of Shenzhen DIC Information Technologies. ``Philips Semiconductors' Home Entertainment Engine enables us to achieve these goals by delivering the functionality that users expect to find in multiple boxes, such as time-shift recording, digital audio player, Internet terminal, while creating new opportunities for generating revenue streams.'' ``With this commitment from Shenzhen DIC Information Technologies, today's announcement demonstrates the global impact that our Nexperia Home Entertainment Engines have achieved in the digital interactive services market,'' said David Barringer, Digital Video Interactive, Philips Semiconductors. ``By integrating our advanced pnx8320 technology, Asia's service providers will recognize how Shenzhen DIC Information Technologies' products can drive new interactive service revenues, while dramatically lowering the capital investment for deploying advanced digital STBs.'' Nexperia Home Entertainment Engine Family The entire family of Nexperia Home Entertainment Engines represent an advanced System-on-Chip (SoC) solution based on Philips Semiconductors' Nexperia DVP -- a scaleable platform architecture that addresses a wide range of digital video applications, employing the company's Sea-of-IP(TM) reuse methodology and standard hardware and software building blocks. Philips Semiconductors' pnx8500 is the first chip in the line targeted at advanced set-top boxes. The pnx8320 family of highly integrated, single chip solutions targets entry to midrange, advanced set top boxes. Other leading global companies supporting the Nexperia(TM) Home Entertainment Engines include Insignia Solutions, Liberate Technologies, Micron Technology, Inc., Humax, Acer and Samsung Electronics Co. For more information about Philips Semiconductors' Nexperia(TM) Home Entertainment Engines, visit www.nexperia.com. About Shenzhen DIC Information Technologies Co., Ltd. Shenzhen DIC Information Technologies Co. Ltd. is a hi-tech enterprise company, which provides broadband multimedia solutions and information appliances. With its solid technical background, DIC has developed and manufactured an excellent digital set-top box series. As a professional and leading system integrator, it has established strategic partnerships with over 20 provinces and cities. Based on its own R&D and IPs, DIC has, also, formed joint R&D labs with famous universities and worldwide corporations. For more information: www.dicit.com. About Philips Semiconductors Philips Semiconductors, which had annual revenues of approximately US$6.3 billion in 2000, designs and manufactures semiconductors and silicon systems platforms. Philips Semiconductors is spearheading the emerging field of systems on silicon solutions with the innovative Nexperia(TM) platform and VLSI Velocity(TM) tool set. The company's Sea-of-IP design methodology allows plug and play intellectual property blocks for easily customizable products. The company is a leader in communications, consumer, PC peripherals and automotive semiconductors, which are key applications for convergence in end-user products. Philips Semiconductors is headquartered in Eindhoven, The Netherlands, and has operations throughout the world. For more information: www.philips.semiconductors.com. SOURCE: Philips Semiconductors