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To: Jerry Krim who wrote (4459)3/31/2001 5:10:32 PM
From: Brad Rogers  Read Replies (1) | Respond to of 4462
 
CEO Isn't Happy With Workers, Which Is Sad News for Company's Stock
Wall Street Journal 03/30/01
author: Thomas M. Burton and Rachel Emma Silverman

It takes years to earn a reputation as a great place to work. But damaging that
reputation can take only seconds, as medical-software maker Cerner Corp.
discovered this month.
In a fit of pique, Cerner Chairman and Chief Executive Neal L. Patterson sent senior
managers an e-mail berating the work ethic at the Kansas City, Mo., company.

"Hell will freeze over before this CEO implements ANOTHER EMPLOYEE benefit
in this Culture," Mr. Patterson wrote in the March 13 e-mail, which someone later
posted on a Web site last week. "We are getting less than 40 hours of work from a
large number of our KC-based employees. The parking lot is sparsely used at 8 a.m.;
likewise at 5 p.m. As managers -- you either do not know what your EMPLOYEES
are doing; or YOU do not CARE…. You have a problem and you will fix it or I will
replace you…. What you are doing, as managers, with this company makes me
SICK."

But as it turned out, nothing his managers had done hurt the company as much as Mr.
Patterson's e-mail. It made its way onto a Yahoo! Web site, and since then Cerner
stock has plummeted about 28%, closing Thursday in 4 p.m. Nasdaq Stock Market
trading at $32.25, down $1.19.

Some top managers and employees took offense at the e-mail, and the furor has lit up
an Internet chat site. Late last week, a contrite Mr. Patterson was back at the
keyboard, typing up an apology.

What precisely touched off Mr. Patterson's explosion isn't clear, and he couldn't be
reached Thursday. But Chief Operating Officer Glenn Tobin said the company's
management style is always "direct" and "pointed," and that, "We almost never look
back. We'll get through it."

The company is on Fortune magazine's soon-to-be-published list of 100 best
companies to work for, a spokesman said.

A profitable maker of computer software to manage medical and hospital records,
Cerner has underperformed the Dow Jones technology/software index over five years
but outperformed it in the past 12 months. David Risinger, a Merrill Lynch analyst
who watches Cerner, said "the company has delivered very well, and its operating
performance has been excellent over the past year."

Even so, Mr. Patterson's first e-mail promised a Kansas City staff reduction of 5%
and the institution of a time-clock system. Any unapproved absences, he wrote,
would be "charged to the EMPLOYEES' vacation." His use of the word "employee"
raised hackles at a company whose workers are used to being called "associates." (A
spokesman said these changes aren't actually going to take place.)

Recommending that managers start scheduling 7 a.m., 6 p.m. and Saturday morning
team meetings, Mr. Patterson said the company parking lot would be a key measure
of success. "It should be substantially full at 7:30 a.m. and 6:30 p.m.," he wrote. "The
pizza man should show up at 7:30 p.m. to feed the starving teams working late. The
lot should be half full on Saturday mornings."

Cerner employees and investors have vented about the memo on a Yahoo message
board. One posting offers this suggestion: "Reduce size of parking lot so it looks more
full from executive suite."


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