To: Boplicity who wrote (11957 ) 3/27/2001 3:53:41 AM From: D.B. Cooper Read Replies (2) | Respond to of 13572 Tuesday March 27, 2:41 am Eastern Time Nokia targets Korean CDMA mobile market (UPDATE: changes dateline, adds news conference, analyst comments) By Nam In-soo SEOUL, March 27 (Reuters) - The world's largest mobile handset maker Nokia on Tuesday set its sights on the South Korean market, Asia's third largest, announcing two models due for release next month. ``The launch event today is a milestone for Nokia, marking Nokia's commitment as a long-term partner in Korea and establishing it as a key market in the region,'' Nigel Litchfield, senior vice president for Nokia Mobile Phones Asia-Pacific, told a news conference. Jointly developed with Korean partner Telson Electronics , Nokia's 8887 and 8877 code division multiple access (CDMA) phones would be available nationwide in Korea in the second quarter. The launch follows on the heels of Nokia's release of new phones last week for the Americas, Europe and Asia, including the firm's first-ever high-speed mobile Internet models which run on General Packet Radio Service technology. Analysts said the timing of Nokia's entry into Korea was not particularly good and warned that it would face tough and innovative handset competitors, including homegrown giants Samsung Electronics and LG Electronics . ``Given the slowing demand in Korea and abroad, Nokia's entry timing is not that good,'' said Shin Hyun-ho, an analyst at LG Investment and Securities. ``But the global giant is certainly posing a serious threat to local competitors.'' The domestic market, estimated at some $3 billion at end-1999, is now dominated by Samsung Electronics, which has a 44 percent share, followed by LG Electronics with 22 percent and then Motorola Inc (NYSE:MOT - news) and small local makers. Fourteen million handsets were sold in Korea last year and sales this year are expected to be between 10 to 12 million. CDMA, developed by Qualcomm (NasdaqNM:QCOM - news), is a mobile technology that allows phone companies to cram more calls and information across limited airwaves than GSM (global system for mobile communications), a standard promoted by European firms. OUTPOST FOR CHINA MARKET The Finish telecom equipment maker, which had said it was well on its way to grabbing a 40 percent share of the global mobile phone market, did not announce its targets for Korea. But market watchers said Nokia aimed to grab about 10 percent of the Korean handset market and that the goal looked attainable. ``Given its global name value, I think Nokia will be able to carve out about 10 percent of the local market, although I cannot say by when,'' said Brian Yang, an analyst at Shinhan Securities. ``The key to its success in Korea is how fast it can imprint Korean users with its global recognition. Nokia is still an unknown name to many Korean people.'' Motorola, the world's No.2 mobile phone maker, entered the Korean mobile phone market in the early 1980s, but is still a distant third. Shin at LG Investment and Securities put Motorola's Korean market share at about 8.3 percent. He said Nokia might want to use Korea's CDMA market as a stepping stone to advance into China. ``China's telecom companies are aggressively expanding their CDMA network and Korea, which first commercialised CDMA technology in the world, has a lot to offer to Nokia,'' he said. China has 200,000 to 300,000 CDMA users, compared with more than 60 million using the rival GSM technology. China Unicom Group, the number two Chinese mobile phone operator, has said it plans to build a 10 million subscriber network this year that uses Qualcomm's CDMA technology. ``Nokia can learn a lot from the Korean market before expanding into other markets,'' said Nokia's Litchfield. There is so much to Miles Davis, I really like Sketechs of Spain and Bitches Brew Good Luck Don