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To: ms.smartest.person who wrote (717)3/27/2001 8:53:08 PM
From: ms.smartest.person  Read Replies (3) | Respond to of 2248
 
SUZY IN THE CITY: TIPS OF THE DAY
2001-03-28


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THE FTSE 100 rebounded with gusto yesterday, recovering from the steepest fall in nine years last week.

The blue chip index soared 174.3 to 5576.6 - its biggest points jump in more than two years.

Wall Street helped with the Dow Jones Industrial Average climbing 125 points as London closed with Nasdaq, the technology market, up 21.

IF you've ever travelled on a long haul flight and wondered who bothered to design, manufacture and supply all the bumf the airlines dish out, I'll tell you.

WaterMark makes everything from lurid green Virgin Atlantic bed socks (30 million a year) to British Airways headsets.

The branded toothbrushes may seem insignificant but they're big business. The company - headed by Sir Richard Branson's pal John Caulcutt - has seen its profits jump 30 per cent year on year for the last five years.

Most of its sales are derived from the airline bit of its business, but it also organises big events.

WaterMark's full year figures are out today and expected to beat the expectations of its broker Beeson Gregory, who's pencilled in profits of pounds 1.7million. The shares, up 1p yesterday at 60p, are a buy.THERE are some stocks you should buy and, if you can afford it, just forget about for five years.

Unilever is one of them. The group makes and sells everything from Dove Soap to Lipton Tea. This year it's had a massive clear-out to let it concentrate on core brands.

It sold its American bakery business last month for pounds 1.25billion and its Elizabeth Arden brand last October for pounds 160million. Analysts reckon that the FTSE 100 company will pocket pounds 5.4billion in profits this year, up from pounds 5.1billion last year.

The company expects sales growth of at least four per cent from its top brands.

The shares have risen from 338p this time last year to 490p yesterday. With investors twitchy about technology shares, stocks which make everyday goods promise to be a safer bet. Long term buy.

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