To: Brian Sullivan who wrote (42447 ) 3/28/2001 12:29:35 PM From: Brian Sullivan Read Replies (1) | Respond to of 64865 All Hail HailStorm, Savior of the Web internetworld.com Last week, Microsoft introduced the first major component in its .Net project: HailStorm. Most of the debate after the announcement focused on two issues: whether this is an insidious plan for world domination and whether Microsoft can be trusted to keep users' data private and secure. To me, these are the least interesting questions. Of course Microsoft aims at world domination. And the company wouldn't be any worse than AOL or any of the other companies with the same goal. The entire world-domination scheme relies on enlisting users as the foot soldiers in the battle, so Microsoft has a great interest in defending users' privacy. Its ability to do so securely is certainly questionable, given Microsoft's recent security problems, but hopefully these exact problems will lead to an increased emphasis on Internet security in the coming years. I am much more interested in the impact of HailStorm on users and on Web services. This is where I see much potential to move the industry toward the vision that "the network is the user experience" (see useit.com ). We are currently on a path toward significantly reduced usability of the Web, as service providers realize that they cannot live off eyeballs but need to score some dollars every now and then. For example, Ask Jeeves is degrading its service by placing advertising in the middle of the answers (see internetworld.com ). HailStorm is the first significant step toward saving the Internet by providing it with a business model in the form of a payment infrastructure to charge users for services. The positive way of looking at this initiative is that it is delivering on my prediction last year that Web sites will soon start looking for paying customers (see useit.com ). Alternatively, the Bill-hating way of looking at HailStorm's payment scheme is that it is a means of luring developers away from other platforms. Forty years of history in the computer industry proves that the only way for a platform to succeed is to win the developers. So far, Microsoft has not been particularly successful in getting developers to ship significantly more Internet solutions for Windows than for other platforms. But HailStorm could change that, since it presents a simple choice: launch a service for HailStorm and get paid money, or target alternative platforms and get paid eyeballs. Money is a powerful attractor, so I know what the answer will be. Ultimately, users will benefit from the ability to pay for services. We need a way for Web sites to charge, and we need it fast. Otherwise, the quality of Web service will continue to degrade to the point that users will give up and allocate their attention elsewhere. Let's save the Web: Let's give it real money.