SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?


To: Jacob Snyder who wrote (41230)3/30/2001 8:23:59 PM
From: EnricoPalazzo  Read Replies (2) | Respond to of 54805
 
2. You are right, that the telco service providers are going to consolidate into a handful of huge global companies, and they will deliberately spread orders around, to keep several viable choices among the equip companies. Sort of like the way Compaq makes repeated ineffectual efforts to keep AMD as a viable alternative to INTC, and Nokia is doing everything it can to dilute QCOM's IP in 3G (again, without much success). The thing is, telecom service, by its very nature, is a commodity. And there are still a lot of "national champions" who will be protected by their governments. So, I think CSCO is going to end up as a Gorilla, or a strong King, in an industry far bigger than enterprise networking.

OK, you raise a good point. The PC manufacturers and the big wireless players are also very reluctant to accept a Gorilla, but that hasn't stopped MSFT or QCOM (well, Q may be too early to call). But without getting into the MSFT debate (TMH needs to catch his breath...), Q is a Gorilla-apparent because of absolutely superior technology that the wireless players need more than they need to be free of Gorillas. The whole broken, mission-critical process thing. That would imply that CSCO may need to provide similarly superior technologies to the telecom market to win. I don't see them doing that. Generally speaking, CSCO's upstart competitors are leading the charge with new technologies--JNPR, lots of optics players, etc.

Of course, this is always true with a Gorilla. CSCO's core competency (as with any other Gorilla) is in providing complete solutions, not best of breed isolated technologies. But when you're talking about entering a totally new market, with an established value chain & customer base that you don't serve (and that really doesn't want a Gorilla), you really do need to dominate in a discontinuous innovation to win. I'm sure that CSCO will try to leverage their dominance in enterprise networking to enter the new market (just as MSFT will w/ .net), I'm not yet convinced that this will be all that helpful.

With that said, CSCO is still a tremendous company, and the enterprise networking market isn't exactly going away.

1. As information transfer increasingly takes place in digital format, it is the old telco equips (LU, NT, etc) that have the bigger problem in learning new technology, and making entirely new products. IMO, CSCO's niche (a big niche, but still much smaller than the telco equip market) in enterprise networking, gives them the better base from which to dominate the market, in the future.

Well, shucks, it's hard to say. LU, NT, etc. have deep expertise about the customers & their needs. CSCO probably has better expertise about digital networking technology. But then, there are also startups like JNPR that were born in raised in the telco space, and focus on digital networking technology. CSCO's growth model has always been buy startups w/ great technology. Historically, startups have wanted to be bought, because integrating with CSCO's IOS adds value (classic synergy). I'm not sure that will be the case in the bigger telecom space. IOS, from what I understand, is really optimized for enterprise networks (sort of like Win2K vs. Solaris. Microsoft has built Win2K datacenter server, which some claim is pretty good for heavy-duty applications, but it wasn't easy).