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Strategies & Market Trends : Sharck Soup -- Ignore unavailable to you. Want to Upgrade?


To: Sharck who wrote (14791)4/4/2001 9:44:20 PM
From: 2MAR$  Read Replies (1) | Respond to of 37746
 
Don't forget to reshort the losers if the market does go pop,
I'm making my list .....

Cisco seeks to revive sales by aiming at fast-growing metro mkt

By Eric Lai
SAN FRANCISCO, April 4 (Reuters) - Cisco Systems Inc.'s
<CSCO.O> announcement on Wednesday to abandon a still-born core
optical router is the networking giant's latest step toward the
nascent but fast-growing metro-area networking market, as the
company seeks to revive recently-slumping growth, said
analysts.

The decision also throws down the gauntlet at competitors
large and small, including Nortel Networks Inc. <NT.TO>,
Redback Networks Inc. <RBAK.O>, Riverstone Networks Inc.
<RSTN.O> and Extreme Networks Inc. <EXTR.O>, who have, along
with Cisco, all been able to carve out strong niches - but no
clear dominance - in this nascent market.

"This is a real growth market with a lot of VC-funded
start-ups," said Maria Zeppettela, a networking analyst with
Probe Research. "There are no real leaders in that space."
Cisco said it is shifting its engineering talent that had
been focused on its 15900 Wavelength Router, which analysts
said had technical problems and few customers, toward the metro
gear market.
Metropolitan-area switches and routers are used by
telecommunications and Internet service providers to direct
Internet and networking traffic within a limited area such as a
large city.

The market for these products have been slower to emerge,
as telecommunications carriers over the past few years
concentrated on building out their long-distance networks.
While the market for long-haul networking gear remains the
largest, it has slowed, partially due to cutbacks in capital
expenditures by telecommunications carriers.

That contributed to Cisco's announcement of layoffs and a
warning that its third quarter sales would fall about 5 percent
from the second, a first for Cisco since it went public in
1991.
Carriers are also realizing that while they have an excess
of long-distance bandwidth, they lack adequate pipes closer to
their actual customers - businesses and individuals.

"This is where the bottleneck is perceived to be," said
Zeppettela.
Over the long term, the market for metro-area gear will
eclipse that for long-haul gear, said Paul Johnson, an analyst
with Robertson Stephens.

Cisco already has a strong foothold in the metro-area
market, via its acquisition of Cerent Corp. in August 1999.
From that acquisition, Cisco leads the market for metro-area
SONET gear, with Redback in second place.
Cisco said in late January that it sold more than 20,000
units of its ONS 15454 metro-area box to telecommunications
carriers, which cost about $100,000 each.

Meanwhile, Redback said on Monday that sales of its metro
optical gear, called SmartEdge, grew "substantially" from the
prior sequential quarter, but did not meet earlier targets due
to some customer deferrals.

Cisco is relatively late to market in other segments of
metro-area networking. In March, Cisco introduced its first
line of metropolitan DWDM (dense wavelength-division
multiplexing) networking gear, technology obtained through its
$800 million acquisition of Qeyton Systems last May.

Current companies in this space include scrappy start-up
ONI Systems Inc. <ONIS.O>, which claims to lead the
still-small market, and Nortel Networks, which is trying to
extend its dominance of the long-haul DWDM market into the
metro arena.
Cisco in February also announced its first 7600 optical
switch router, which will compete with already-released
products from Extreme, Riverstone, and Foundry Networks Inc.
<FDRY.O>.

((Eric Lai, San Francisco newsroom, 415/677-3919,
eric.lai@reuters.com))
REUTERS
*** end of story ***