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EMPLOYEES: December 31, 1999, 16.
CAPITAL EXPENDITURES: Yrs. End. Dec. 31.: Thous. $ 1999................31 1998................33
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The Technology Electric City utilizes three different energy management tools to provide complete solutions designed to attack the energy consumed by lighting and to improve performance throughout the other parts of facilities electrical systems: 1) power reliability, switching and monitoring systems, 2) EnergySaver™ System with the GlobalCommander™ communication package, and 3) building-automation systems enhancements.
Each of these tools distributes electricity throughout a customer’s building in a more economical manner, reducing the electricity used for indoor/outdoor lighting and improving performance of other systems. The amount of electricity distributed throughout buildings can be controlled in real-time from a remote location and can be easily adjusted to meet electricity pricing in a deregulated energy environment.
Electric City’s patented lighting management technology goes far beyond simple time clocks, occupancy sensors and dimmers to offer significant lighting energy savings throughout a single building or across an entire complex.
The EnergySaver™ System
EnergySaver™ is a patented base load variable demand-side energy management tool that reduces energy consumption by 15% to 50% in indoor and outdoor commercial, institutional and industrial lighting systems, all while maintaining appropriate lighting levels in a user’s space. Additional savings are realized through expected extended service life of lamps and ballasts, along with reduced heat load on building air conditioning systems.
State of the art controls - Fully programmable, the EnergySaver™ helps reduce emissions from generating stations to the environment. Because the EnergySaver™ hardware adds to the existing lighting panel without disturbing existing fixtures, ballasts or wiring, a large and expensive lighting system retrofit is unnecessary.
Advanced Communications - The EnergySaver™ is compatible with any open protocol-based building automation system, including BACnet and Lonworks systems, and can communicate over any type of network architecture, including:
WAN LAN Ethernet Internet Power Line Carrier Fiber Optic Two-way Radio GlobalCommander™
GlobalCommander™ allows a customer to integrate the benefits of EnergySaver™ systems in individual buildings by enabling central control across multiple facilities or across an entire city.
Developed as an advanced control and communications software package, GlobalCommander™ provides an interface with a utility’s real-time variable pricing and energy management systems, then selects among pre-programmed global lighting control set points to optimize lighting loads at all connected customer facilities.
Single-point control is available for a virtually unlimited number of remote facilities. Communication may be by modem, through the Internet or over standard phone lines with high-speed wide area networking (where available).
Power Reliability Systems:
Custom Electric Switchgear
For many years, load-side distribution switchgear has formed the foundation of Electric City’s power management expertise.
Through the acquisition of Marino Electric and Switchboard Apparatus, the company has built a unique reputation for custom manufacturing of 120/208, 120/240, and 277/480V single- and three-phase switchgear for virtually any application. ELC’s experienced engineers can assist in finalizing job-specific designs and specifications for switch, breaker and metering panels of all types. In addition, Electric City’s manufacturing systems typically provide delivery times for custom switchgear that are better than manufacturers, who must deviate from standard assembly line production.
TP3 - Power Reliability Switching and Monitoring Systems
Electric City is currently in the process of launching a complete line of pre-packaged switchgear products for the telecommunications/internet industries. These products combine three types of switching centers with the EnergySaver™ panel for a pre-packaged, complete electrical power energy saving, reliable switch center which includes switching/monitoring over DC rectifiers and emergency generators. The entire package will be designed for the typical sizes of central office network centers, point of presence (POP) facilities and internet network centers. This product line is designed to focus on customers seeking high quality and extreme reliability at their switching facilities (Six-Nine or 99.999999 Reliability). This level of reliability is the Holy Grail in the industry.
Engineering Expertise
Integrated Solutions – Systems Integration
Systems integration engineering achieves energy conservation and improved facility performance through the implementation of comprehensive control systems and the optimization of building automation systems. Through Electric City’s Integrated Solutions business unit and the combination of EC engineers and the team from their acquisition of Great Lakes Controlled Energy, Electric City has experienced energy engineers who create custom solutions for a customer’s energy efficiency needs.
The Market The primary focus of ELC’s growth strategy for its innovative technology is to become a major player in the wholesale energy market. Participating in this market through the VNPP (Virtual Negawatt Power Plant) should greatly increase the sales of Electric City’s core energy saving and custom switchgear technologies. This market has potential for explosive growth:
Electricity market worth $218 billion per year in the United States alone. Employs 400,000 workers in roughly 3,200 utilities. Two thirds of utilities have no generation capacity. 55% of market activity directly related to energy reselling. Many energy markets suffering from lack of supply that results in brownouts or blackouts. The lack of generating capacity is expected to remain a problem for at least 6-8 years in major markets like California or the Northeast. Building electrical plants is costly and time consuming due to the environmental concerns. ELC is the only firm to develop the VNPP concept utilizing automated technology and project financing. ELC is the only firm to bring environmentally-safe Negawatts onto the market with a purely market-based approach. Market for Virtual Negawatt Power Plant
Electric City’s entrance into this market is based on the Negawatt concept.
The principal of the Negawatt is rather simple. A Negawatt is simply energy recouped from the use of energy-saving technology—like ELC’s—that is sold into the wholesale power market on peak demand days. . There are several advantages to this procedure including:
Environmental protection. If you resell existing electricity instead of generating additional electricity, you don’t add additional pollutants to the environment. Cost savings. First customers save on their original electricity bill. Second, they have the option of participating as a partner in the sale of Negawatts into the wholesale electricity market. The historic problem in the Negawatt marketplace was that the level of the existing technology made it difficult to incentivize customers into taking part in the energy market. Previously, the only way resellers could really get companies to save electricity costs and provide Negawatts was to have them shut off their electricity, creating unacceptable risks and inconveniencing the business.
The EnergySaver™ and GlobalCommander™ technologies have overcome this obstacle by allowing the lights to remain on all the time but at a lower power level that does not affect the performance of the business. One roadblock remained though: the initial capital outlay for the new technology.
Electric City is taking an innovative approach to the problem. If the company doesn’t want to buy the equipment, then why not offer it for free in exchange for the right to a) control electricity consumption levels remotely—only on peak days—and b) resell what energy savings result from their operation on those days?
ELC Revenue Model for VNPP:
1. A special purpose subsidiary is formed to Install the equipment for free in exchange for the right to moderate electricity usage and resell the saved electricity to a third party. ELC would retain the full proceeds of the sale, while the customer would save money on their monthly utility bill.
2. Or, under an alternative option, the client pays 50% of the installation cost and receives 45% of the proceeds from energy resale in addition to the saving on the utility bill. ELC receives full proceeds of the equipment sale and the special purpose VNPP subsidiary gets 55% of the resale profits. The 5% discrepancy covers the cost of operating and managing the VNPP resale.
3. Finally, the client can pay 100% of the installation cost and receive 95% of the proceeds from energy resale in addition to the saving on the utility bill. ELC receives full proceeds of the equipment sale and the special purpose VNPP subsidiary gets 95% of the resale profits. The 5% discrepancy covers the cost of operating and managing the VNPP resale.
Competition Traditional power Producers
Must construct costly peak generating plants to provide power into markets. Have significant operating, maintenance and fuel costs. Work in an electricity futures market that requires them to deliver electricity at set times and at set prices. Must often fulfill their contracts in peak usage periods. Can often pay more for electricity than they get in return. Electric City:
Also works in the electricity futures market. Sells at existing market prices, avoiding taking a loss on contracts. Avoids supply problems in peak periods as they resell savings in the existing supply instead of having to find outside supply to fulfill the contract. Cost of supply limited to the minimal operating/installation cost of the EnergySaverTM network. Conclusion From their beginnings as a respected manufacturer of custom distribution switchgear, Electric City has extensive experience in the technically demanding segments of the energy industry, including lighting and controls engineering, communications technology and construction.
Electric City offers uniquely integrated products and services that provide turnkey solutions to these concerns. For their customers, it provides an opportunity to reduce operating costs and take advantage of new real-time, demand-based energy pricing structures with curtailment incentives. Most importantly, all of this can be accomplished without compromising environmental obligations or the ergonomic quality of the workplace.
Electric City also has the people to get the job done right. Their newly expanded management team is comprised of years of experience gained from working with energy management technology and unregulated utility businesses. They are committed to providing their customers with prompt, personal service and superior quality products their customers can rely on for years to come. This becomes more important when the projected supply problems are taken into account. In short, the company is the first into the sector with this concept and is in a unique position to take advantage of the electricity resale market.
For more information check out their website at www.electriccityeccc.com.
Top Management John P. Mitola, Chief Executive Officer, Director
John Mitola comes to Electric City Corp. from his most recent position as Vice President and General Manager of Unicom Thermal Technologies, a large unregulated subsidiary of Unicom Corporation. As a recognized leader in the unregulated electric industry, Mr. Mitola has extensive experience with the development and startup of new unregulated utility ventures. From 1995 through 1999, he led the growth of Unicom Thermal through the development of Unicom's Northwind™ ice technology and through several thermal energy joint ventures in Chicago, Boston, Houston, Las Vegas, Phoenix and Ontario, Canada. The Northwind™ ventures are innovative partnerships between Unicom and several leading electric utility companies across North America including Boston Edison, Reliant Energy, Nevada Power Co., Arizona Public Service Co. and Ontario Power Generation Inc.
Brian Kawamura, President/COO, Director
Brian Kawamura comes to Electric City Corp. from his most recent position as Executive Vice President - Field Sales and Operations for the Southern Division of KMC Telecom. As Executive Vice President of Field Sales, Mr. Kawamura was responsible for KMC Telecom's expansion into existing markets in Alabama, Florida, Georgia, Louisiana and Texas as well as additional targeted markets in the South and Southeast regions. Prior to joining KMC Telecom, Mr. Kawamura was Vice President and General Manager of the six-state Central Region for MFS WorldCom. While with MFS, Mr. Kawamura was a key executive responsible for the start-up of MFS, of which he helped develop into one of the most successful post-deregulation telecommunications companies. WorldCom, now MCI/WorldCom, ultimately acquired MFS.
Joseph C. Marino Founder and Chairman of the Board
Born in Italy, Mr. Marino came to the United States in 1968 at the age of 13. In 1972, Mr. Marino entered the electrical industry as an electrician apprentice with Creiger Manufacturing Co. In 1986, following a successful career with Creiger, Mr. Marino founded Marino Electric as a custom electrical switchgear manufacturer. In 1997, Mr. Marino secured the exclusive manufacturing and distribution rights for the EnergySaver™ technology in the United States. In 1998, Mr. Marino brought ECCC public. Effective January 2000, Mr. Marino became Chairman of the Board of Electric City following the appointment of the current executive management team.
Jeffrey Mistarz, Chief Financial Officer
Jeff Mistarz comes to Electric City Corp. from his most recent position as CFO for Nucon Corporation, a privately held manufacturer of material handling products and systems. While at Nucon for six years, Mr. Mistarz was responsible for all areas of finance and accounting, management of the company’s capital plan and shareholder relations. Prior to joining Nucon, Mr. Mistarz was with First Chicago for twelve years, where he held several positions, including corporate lending, investment banking and credit strategy.
Michael R. Pokora, Executive Vice President, Business Operations
Mike Pokora comes to Electric City Corp. from his most recent position as Executive Vice President of Arthur J. Gallagher & Company, one of the largest risk management companies in the nation. While at Gallagher, Mr. Pokora was responsible for the Midwest Construction Wrap-up Practice. He was a founding member of the company’s Construction Division, which compiled over $280,000,000 in written annual premiums for Gallagher. Under his direction and leadership, the unit focused on large-scale new construction opportunities on a nationwide basis.
Jeanne Maloney, Sr. Vice President, Business Development
Jeanne Maloney comes to Electric City after six years with Unicom Thermal Technologies. As Director of National Sales for Unicom Thermal, Ms. Maloney managed national sales, marketing and business development, negotiated large-scale thermal energy project agreements and managed joint venture partner coordination and relations. Working with Unicom Thermal’s various utility partners enabled Ms. Maloney to focus her efforts on utility alliances and continued development of products for the unregulated energy industry.
For more information check out their website at www.electriccityeccc.com.
Disclaimer The companies profiled herein are small or micro capitalization companies, which, in the opinion of The Stockpage, have investment potential. However, investments in these companies should be considered very high risk investments and only sophisticated investors with very high risk tolerances should consider investing in these companies. This opinion as well as the information and projections contained in this report are based on factual information, assumptions, hypotheses, projections and theories provided by management of the companies profiled and other sources of information, which The Stockpage considers reliable, but without independent verification by any representative of The Stockpage. Factual information is provided as of a specified date and may have changed from that date to the present. Projected results may vary widely and The Stockpage gives no warranty or assurances as to the performance of the securities or their marketability or liquidity. The Stockpage may but is under no obligation to provide limited follow-up information concerning the companies profiled and may discontinue providing further information without notice. The Stockpage disclaims responsibility for any false, misleading or deceptive information contained in this report or in any follow-up reports unless made with the full knowledge of The Stockpage. The Stockpage and its affiliates may provide promotional and marketing advice or consulting services to the companies profiled and may receive compensation in the form of cash and securities from such companies and consequently may be considered to have a conflict of interest. The Stockpage has received fifty eight thousand six hundred restricted shares of ELC and will receive thirty six thousand dollars from Electric City Corp., for investor relations and marketing services on behalf of Electric City Corp. The Stockpage also represented Electric City Corp. in 1999 for similar services. For those services, The Stockpage received one hundred and fifty thousand common shares (pre-split) and one hundred thousand warrants (pre-split) exercisable at four dollars (pre-split) from Electric City. The Stockpage is not a registered adviser or registered dealer of securities and is not authorized to sell or solicit offers to purchase or trade in securities in any jurisdiction where the securities of the companies profiled are permitted to trade. This is not intended to be a solicitation for the sale of securities, nor is it intended as a recommendation to buy, sell or hold securities. All trading in the securities of the companies profiled should be transacted through qualified dealers only with appropriate accompanying disclosures after consultation with professional qualified advisors. |