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To: JohnG who wrote (97177)	4/9/2001 2:32:00 PM
From: JohnG	Read Replies (1) \| Respond to of 152472

Korea Leads World in Broadband Internet Penetration By Kim Deok-hyun Staff Reporter Korea has leads in broadband Internet penetration with more than half of Korean households using high-speed Internet solutions, according to a survey by an Internet measuring firm NetValue. Of the 11 countries studied, the United States is second behind Korea in percentage of households connected to broadband, where one in nine online households use broadband. Korea boasts of being the most wired country in the world with 57.3 percent household broadband penetration. ``In terms of broadband penetration, the figure in the U.S. is significantly lower than Korea's,'' it said. France has the highest percentage of broadband households in Europe, with one in 16 online households having a broadband connection, twice that found in the United Kingdom. Only one in 32 online households use broadband in the U.K., which is still lagging far behind Asia, the rest of Europe and the U.S. in home broadband connections. Broadband Internet solutions can include cable, satellite, asymmetric digital subscriber line (ADSL) or T1/leased line connections. In addition, the survey said nearly 74 percent of the Korean Internet population used audio or video, and 54 percent participated in online gaming. Although only 5 percent of Internet households in Germany are using a broadband connection, Germany leads the other countries included in the report for integrated services digital network (ISDN) usage. In February, 37.8 percent of German Internet households were linked to an ISDN, followed by Denmark with 19.5 percent of households. The survey also found that a gender gap in broadband usage is evident. Overall, the male population accounted for 59.7 percent of total high-speed Internet users while female counterparts posted 40.3 percent. The survey emphasized that network operators and content providers should pay more attention to users aged 14 and under age group. ``By recognizing that 14 and under users account for a significant portion of broadband usage, businesses should target their marketing and advertising initiatives and tailor their product offerings to that age group,'' it said. kdh@koreatimes.co.kr